Strategic Leadership Lead the development and implementation of the charity’s communications and marketing strategy, aligning with organisational objectives Provide strategic communications counsel to the Charity Director, Senior Management Team and NHS Corporate Trustee Build the communications team, including training and development of staff including day to day supervision Manage the communications and marketing budget effectively Implements and proposes changes to communications policies that impact beyond their own area of expertise. Communications and Marketing Manage relationships with external suppliers and agencies for specialised design work and campaigns Oversee outsourced graphic design projects, ensuring brand consistency and quality Brief and coordinate with external creative agencies when required Develop and deliver creative, high-impact marketing campaigns that drive engagement and action Lead the charity’s brand management and development Create compelling content across multiple channels for diverse audiences. Frequent concentration required drafting publications, interruptions to respond to urgent enquiries and decision. Manage media relations and act as a spokesperson for the charity Oversee the charity’s digital presence, including website and social media channels Develop and maintain relationships with key stakeholders, including NHS Trust communications team Plan and deliver internal communications to engage NHS staff with the charity Provide and receive highly complex, sensitive information where co-operation and agreement is required.
Plan complex activities to manage campaigns Works within broad occupational policies, lead specialist for communications Holds a delegated budget. Campaign Management Plan, implement and evaluate integrated marketing campaigns, including fundraising appeals Develop compelling case studies and impactful stories to raise awareness and drive fundraising Create engaging content for fundraising appeals and campaigns which entails frequent indirect exposure to distressing or emotional circumstances Monitor and evaluate campaign effectiveness using data-driven approaches Digital and Social Media Lead the charity’s digital strategy Oversee social media presence and engagement Manage e-newsletter communications Analyse digital metrics and adapt strategies accordingly Brand and Reputation Act as brand guardian for the charity Manage crisis communications when required Protect and enhance the charity’s reputation Ensure consistency of messaging across all channel

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