Foster traffic growth, brand loyalty and positive community sentiment
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Responsibilities
Builds a strong community marketing strategy for 12-18 monthswith the IMM (Integrated Marketing Merchandise Calendar) at theforefront. Plan, execute, and evaluate external events, aligning backto the company annual brand campaigns that are fresh andengaging
Manage and lead the Community Marketing Managers by region,and the Events Managers
Deliver all events and initiatives on time and within budgets, anddeliver to our community at a standard that creates long-lastingmemories
Ensure there is clear communication about what is happening in thecommunity department, aligning all events and activations to theAsana calendars and tasks, and is aligned to the IMM in a timely way
Lead and innovate the community athlete team and programs –ensures we are bringing on the right athletes, onboarding them well,ensuring the relationships are continually fostered
Stays connected through avidly sweating in the community throughour 1% better program. Ensure to always keep your finger on thepulse of what’s happening in the functional fitness space, as well asup and coming trends
Monitor LSKD and other social media channels, forums, and otherspaces to engage with and respond to community members. Ensureto capture content for socials to share on company socials weekly
Build and maintains relationships with external partners, eventorganisers, and key influencers
Collaborate with all functions in the wider business to ensure thesuccess of the community marketing departmen
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