Head of Consumer Marketing at Valley Bank

Morristown, New Jersey, United States -

Full Time

Start Date

Immediate

Expiry Date

23 Jan, 26

Salary

0.0

Posted On

25 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Digital Marketing, Performance Marketing, Customer Behavior, Strategic Thinking, Analytical Skills, Cross Functional Collaboration, Creativity, Innovation, Marketing Automation, ROI Improvement, Financial Products, Customer-Centric Mindset, Segmentation, Campaign Optimization, Customer Journeys

Industry

Banking

Description

Responsibilities include but are not limited to: * Define and execute a clear, differentiated brand strategy for the Retail Bank, reflecting customer-centric values and regional leadership. * Develop distinct brand identities for each consumer product, addressing well-defined customer needs and standing out in competitive categories. * Ensure brand consistency across all touchpoints--digital, branch, product communications, and advertising. * Lead multichannel marketing strategies to drive acquisition, deepen relationships, and improve retention. * Optimize paid media ROI, CRM, SEO/SEM, and digital funnel performance, strategically reducing customer acquisition costs. * Collaborate with product and customer experience teams to create go-to-market plans for innovative, customer-first products in deposits, lending, payments, and small business. * Build and inspire a high-performing marketing team fostering a culture rooted in a customer-centric mindset and innovation. * Leverage segmentation, behavioral data, and voice-of-customer feedback to optimize campaigns and customer journeys. Qualifications Required Skills: * Proven track record in building strong brands and delivering measurable growth through integrated marketing strategies. * Deep expertise in digital and performance marketing optimization, marketing automation, and ROI improvement. * Strong understanding of financial products, customer behavior, and the regulatory environment. * Exceptional strategic thinking and analytical skills to translate complex financial solutions into compelling, customer-relevant value propositions. * Cross functional collaboration abilities to actively engage stakeholders; and partner with business leaders, and analytics and product teams to deliver integrated customer and business outcomes. * Ability to apply creativity and innovation to promote a fresh approach to marketing strategies. Required Experience: * Bachelor's degree in Marketing, Business Administration, or related field required; MBA or advanced degree preferred. * Minimum of 10 years of marketing experience, with a minimum of 7 years of progressive marketing leadership in consumer and/or business banking or fintech.

Responsibilities

The Head of Consumer Marketing will define and execute a brand strategy for the Retail Bank, ensuring brand consistency across all touchpoints. They will lead multichannel marketing strategies to drive customer acquisition and retention while optimizing marketing performance.