OVERVIEW

We are seeking a Head of Content to lead our content strategy and communication efforts.
This is a hybrid role where most of the work will be done in the office or on the road, and roughly second half has the option for home
This pivotal role will oversee the creation, management, and distribution of engaging content across various platforms to enhance our brand presence and drive customer engagement. The ideal candidate will possess a strong background in marketing, and digital content creation, with a passion for storytelling and a keen eye for detail.

EXPERIENCE

• Proven experience in a leadership role focused on content creation and communications within an E-commerce environment.
• Strong knowledge of SEO best practices and digital marketing strategies.
• Proficiency in video editing software and videography techniques.
• Exceptional writing, editing, and research skills with a strong portfolio showcasing diverse content types.
• Familiarity with photography principles and experience in managing photo shoots is preferred.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.
• Excellent communication skills with the ability to inspire creativity within a team.
  Join us in shaping the future of our brand through impactful content that engages our audience!
  Job Types: Full-time, Part-time
  Pay: $40,000.00 - $60,000.00 per year
  Expected hours: 20 per week
  Work Location: Hybrid remote in Plainville, CT 0606

• Develop and implement a comprehensive content strategy that aligns with the company’s goals and objectives.
• Oversee the creation of high-quality content including ongoing podcast episodes, longform “hot-takes” sessions, short form content and social media posts that resonate with our target audience.
• Collaborate with team, managing and training editing team
• Manage SEO strategies to improve organic search visibility and drive traffic to our digital platforms, and track kpi’s
• Utilize analytics tools to track performance metrics, conduct research, and adjust strategies accordingly.
• Lead video editing and videography projects to produce compelling visual content that enhances brand storytelling.
• Coordinate photography and videography sessions weekly
• Edit content for clarity, consistency, and adherence to brand guidelines before publication.
• Stay updated on industry trends in marketing and content creation to ensure our approach remains innovative.
• Travel with us to events and to projects and on the road and capture several types of footage, b-roll, behind the scenes, etc.