KEY SKILLS & EXPERIENCE:

• 8+ years’ experience in content partnerships, sponsorship, media or brand marketing, ideally within an agency or media-owner environment.
• Excellent understanding of the Irish media landscape and how to leverage content across multiple platforms (TV, digital, social, audio, events).
• A creative and strategic thinker who can balance big-picture vision with strong attention to detail.
• Strong client management and presentation skills, with the ability to influence at senior levels.
• Experience leading and developing a team.
• Strong data literacy and ability to translate insights into actionable recommendations.

ABOUT US

Core is Ireland’s largest marketing communications company with over 400 people working across the key areas of marketing communications - research, data science, strategy, planning, creative development and implementation. We are now a collective of nine practices, working towards a single purpose - to expand the possibilities of what brands can achieve. At Core, we believe that change can move us forward and compel us towards new possibilities. Our wonderful people are at the centre of our success. It is essential that we keep building a high-trust working environment that supports our people and enables them to flourish. There is no magic formula for becoming a great place to work. Instead, it involves working together, through constant change, to match the personal dreams and ambitions of our people with the aspirations of the organisation.
Over the years, we have cemented our position as a great place to work, time and time again. Voted Agency Network of the Year for 2024. This year, we were again voted as one of Irelands Top 10 Best Workplaces by the Great Place to Work Institute for the 16th year consecutively.

THE ROLE

Core Sponsorship are looking for a highly experienced, commercially minded Head of Content Partnerships to join our Sponsorship team. This is a co-working role with our current Head of Content Partnership, Sarah Mc Ginn, ideally 3 days per week. This role will lead the development and delivery of content-driven partnerships that connect brands with audiences through storytelling and media alignment.
You will work closely with our clients, internal teams and media partners to create content strategies that drive brand awareness, engagement and conversion.

KEY RESPONSIBILITIES:

• Lead the strategy, planning and execution of content partnerships across Core Sponsorship’s client portfolio.
• Build and maintain strong relationships with media owners, publishers, and broadcasters to identify partnership opportunities.
• Collaborate with sponsorship and media teams to deliver integrated campaigns that align with client objectives.
• Oversee all aspects of activation, ensuring partnerships are delivered on time, on budget and to the highest standard.
• Analyse and report on partnership performance, using insights to continually optimise campaigns and inform future strategy.
• Manage and mentor junior members of the team
• Support new business efforts by developing and presenting content partnership strategies and proposals.