Head of Content (Social-First)About Campfire
Campfire is a social-first marketing agency that helps brands break through by creating content that actually works on social—not repurposed ads, not TV-style creative, but real, platform-native content that people want to engage with. We specialise in influencer marketing, organic social, and content creation, working with some of the biggest brands in beauty and beyond.
We don’t believe in one-size-fits-all content. Every platform has its own culture, trends, and mechanics—and we create content that fits, not fights, the platform. That’s why we produce everything from fast-turnaround lo-fi TikTok content to high-production-value social shoots, always through a social-first lens.

WHAT SUCCESS LOOKS LIKE

• Campfire is known for creating the best, most effective social-first content—whether that’s a trend-driven TikTok, a polished campaign shoot, or anything in between.
• Our clients see real results—higher engagement, deeper audience connection, and measurable business impact.
• Our content team operates at a world-class level, balancing speed, creativity, and strategic thinking.
• We’re not just reacting to trends—we’re setting them.
  Campfire isn’t looking for a traditional creative lead—we’re looking for someone who sees social as the main event. If that’s you, let’s talk

We’re looking for a Head of Content (Social-First) who truly gets social media—someone who instinctively understands the cultures, styles, and formats that make content succeed on each platform. This isn’t about just making ‘good content’—it’s about making the right content for the right platform at the right time.
You’ll lead Campfire’s content team, shaping our creative approach, pushing our work to new levels, and ensuring that every piece of content we produce is designed to perform—whether it’s a raw, reactive TikTok or a high-end shoot designed for maximum impact on Instagram. You’ll be hands-on with strategy, execution, and talent development, ensuring our content is not just visually strong, but culturally on-point, platform-native, and results-driven.

Key ResponsibilitiesCreative Leadership & Strategy

• Define and drive Campfire’s creative approach to social-first content, ensuring we create work that feels native to the platform, not adapted for it.
• Develop content strategies that balance lo-fi, creator-led formats with high-end, premium production, always keeping social-first principles at the core.
• Stay ahead of platform changes and trends, ensuring our clients are always ahead of the curve—not catching up.
• Push the boundaries of what social-first content can be, championing a mix of reactive, trend-driven creativity and long-term brand-building storytelling.