Head of Content Strategy & Integrated Marketing at MiniMed

Almere, Flevoland, Netherlands -

Full Time

Start Date

Immediate

Expiry Date

28 Aug, 26

Salary

330000.0

Posted On

30 May, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Integrated Marketing, Brand Narrative, Executive Leadership, Omni-Channel Strategy, Storytelling, Budget Management, Stakeholder Management, Performance Measurement, Cross-Functional Influence, Media Engagement, Healthcare Marketing

Industry

Medical Equipment Manufacturing

Description

We anticipate the application window for this opening will close on - 3 Jun 2026 At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world. About the Role MiniMed is redefining what it means to live well with diabetes — and we're looking for a visionary marketing leader to help tell that story to the world. As Head of Content Strategy & Integrated Marketing, you will shape the voice, narrative, and content ecosystem of a bold, purpose-driven company at one of the most exciting moments in its history. This is a rare opportunity to build something meaningful — establishing the strategic foundation for how MiniMed connects with patients, caregivers, healthcare professionals, and the broader world across every channel and market. If you are a seasoned marketing executive who thrives at the intersection of strategy, storytelling, and scale, this role was made for you. What You'll Do Lead MiniMed's global content ecosystem, developing a clear, distinctive brand narrative and scalable content approach that drives consistency globally and impact locally Define and operationalize a unified content strategy across all audiences — patients, caregivers, HCPs, payers, and employees — anchored in a focused set of high-impact stories, campaigns, and priority moments that advance business priorities and strengthen market presence Shape MiniMed's global voice and competitive narrative, ensuring the organization communicates with clarity, relevance, and differentiation across markets and channels Establish the strategic direction for global content and media engagement, aligning campaign architecture, editorial priorities, and channel strategy across paid, owned, and earned environments to maximize reach and impact Set enterprise standards for content development, including messaging frameworks, formats, governance models, and operating processes that enable speed, quality, and measurable impact across the organization Develop and execute enterprise-wide integrated marketing programs, including business case development, budget management, execution, and ongoing performance measurement Lead sponsorship and partnership strategies, including concepting, evaluation, creation, and activation Partner with the Digital Center of Excellence to define the measurement approach for content and media performance, including shared KPIs, testing frameworks, and continuous optimization practices Develop reputational KPIs and listening tools to track and measure program impact on a corporate, regional, and global basis Collaborate cross-functionally with regional teams, marketing leaders, and key partners to ensure global strategy translates effectively into local execution while maintaining alignment and consistency Drive innovation in storytelling, engagement models, and channel approaches — identifying new opportunities to connect with audiences and scaling the approaches that demonstrate impact Build and maintain stakeholder contact programs that deliver MiniMed's point of view and insights to the right audiences at the right time Minimum Qualifications Bachelor's degree required; advanced degree preferred Minimum of 15 years of relevant marketing experience, or 13 years with an advanced degree Minimum of 10 years of managerial experience Preferred Skills & Competencies Strategic Vision: Proven ability to develop and lead corporate-level marketing strategy with broad organizational impact, including P&L or budget accountability Executive Leadership: Experience managing multiple teams and departments, with a track record of developing high-performing leaders and setting organizational direction Integrated Marketing Expertise: Demonstrated mastery in integrated marketing, content strategy, or a combination of related marketing disciplines with proven experience managing budgets and driving measurable business outcomes at an enterprise level Storytelling & Brand: Exceptional ability to craft compelling narratives that resonate across diverse audiences, channels, and markets Omni-Channel Expertise: Deep knowledge of paid, owned, earned, and shared media strategies with a data-driven approach to optimization Cross-Functional Influence: Ability to align and mobilize regional teams, agency partners, and senior stakeholders around a shared content vision Innovation Mindset: Passion for identifying emerging trends, testing new engagement models, and scaling approaches that demonstrate real impact Healthcare or MedTech Experience: Familiarity with regulated industries, HCP engagement, and patient-facing communications is a strong advantage At MiniMed, we believe that great marketing has the power to change lives. Join us and help shape the future of diabetes care. Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. Benefits & Compensation MiniMed offers a competitive salary and flexible benefits package At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life. Salary ranges for U.S (excl. PR) locations (USD):$220,000.00 - $330,000.00 The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others). This position is eligible for a short-term incentive called the Short Term Incentive (STI).This position is eligible for an annual long-term incentive plan. At MiniMed, we are committed to supporting the well-being and financial security of our employees. Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico. For further details about our comprehensive benefits, we encourage you to visit the link below. MiniMed Benefits Overview About MiniMed MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. For more than 40 years, we’ve been committed to redefining what’s possible: intelligent dosing systems designed for real life, predictive insights that stay a step ahead, and always on support when it’s needed most. At the heart of everything we do is a simple Mission: to make every day a better day for people with diabetes. Learn more about our business, and our mission here. It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, familial status, membership or activity in a local human rights commission, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities. If you are applying to perform work for MiniMed in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here a list of all material job duties of the specific job position which MiniMed reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. MiniMed will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. MiniMed is a full-stack insulin delivery company dedicated to supporting people living with diabetes through every step of their journey — when and how they need it. With a heritage rooted in technology, empathy, and a relentless pursuit of innovation, we’re focused on one thing: making every day a better day for people with diabetes. From our intelligent dosing systems that stay one step ahead to our always-on support when it’s needed most, we’re committed to building a connected system of care that works together and fits into everyday life, so people with diabetes can move through the day with fewer interruptions. Fewer second guesses. And more freedom to live in the moment. We’re here to make better days possible for people with diabetes. Joyful, messy, fully lived days. Days where things feel lighter, easier. For more than four decades, we’ve been driven by this mission, delivering groundbreaking advancements in technology to help people live more fully, freely, and with greater confidence. At MiniMed, diabetes care is personal for us. Many of our employees have a connection to diabetes, whether they're living with it themselves or through family members and friends, and we all show up each day to help make the lives of our coworkers and loved ones easier. Our people-first priority. At MiniMed, we put our customers at the forefront of all we do, and that focus extends to our team as well. We're dedicated to creating a culture of belonging and providing our people with all the career-building resources you might need. Our life-transforming technologies. No matter what your role at our company, you're making a difference in the lives of people with diabetes. Our innovative inventions improve their day-to-day by helping lift the mental load and allowing diabetes to fade into the background, empowering them to live life on their own terms. Our focus on the future. We're chasing the dream of a world where people with diabetes can be free of that never-ending battle of balancing blood sugar. A world where better days are the norm, not the exception. Fresh faces and new viewpoints will help create our cutting-edge solutions and define the next generation of breakthroughs in care, so that a better day can start today. It is the policy of MiniMed to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, MiniMed will provide reasonable accommodations for qualified individuals with disabilities. For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support. This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here. For updates on job applications, please go to the candidate login page and sign in to check your application status.

Responsibilities

Lead the global content ecosystem and brand narrative to connect with patients, caregivers, and healthcare professionals. Develop integrated marketing programs and set enterprise standards for content governance and performance measurement.