The Role

Responsibilities will include:

• Leading the overall creative and visual strategy across the brand
• Owning and protecting the 360° visual identity across digital, social, packaging, typography, graphic design and motion
• Leading the creative direction and execution of major campaigns, product launches, seasonal moments and collaborations
• Managing, mentoring and developing an established in-house creative team of 5+
• Remaining genuinely hands-on with video, including editing social and performance assets
• Creating and developing motion graphics, animated hooks, text overlays and social-first creative
• Developing the team's technical capabilities across editing, colour grading, pacing, design and content production
• Introducing effective resource planning and project management processes across the creative studio
• Managing external agencies, freelancers, directors, retouches and specialist production partners
• Working closely with Performance and Growth Marketing teams to develop a structured creative testing strategy
• Using performance data including CTR, conversion and engagement metrics to continuously improve creative output

What We're Looking For

This is a senior appointment, and we're specifically looking for someone who is already operating at this level rather than making a significant step up.

You'll ideally have:

• 9+ years' experience across creative, design, art direction and/or video production
• At least 5 years operating in a comparable senior creative leadership role
• Current responsibility for managing a creative team
• A strong track record within beauty, cosmetics, skincare or premium/luxury DTC fashion
• Significant experience developing and delivering creative strategy within a fast-paced consumer brand
• Strong hands-on video editing capabilities
• Advanced capability across Photoshop, Illustrator, InDesign and Figma
• Strong knowledge of photography, camera equipment, lighting, colour grading and retouching
• Experience producing creative specifically for paid social and performance marketing
• A proven ability to develop, mentor and upskill creative teams
• The commercial awareness to balance premium brand building with creative that ultimately drives performance and growth
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