Head of CRM at Recruiter4you

Lisbon, Cyprus, Portugal -

Full Time

Start Date

Immediate

Expiry Date

21 May, 26

Salary

0.0

Posted On

20 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Retention, Lifecycle Marketing, Player Value Optimisation, VIP Growth, Bonus Strategies, Crypto-Native CRM, Token Incentives, Gamification, Automation, Segmentation, Predictive Churn Models, A/B Testing, Stakeholder Management, EBITDA Performance, LTV Maximisation

Industry

Staffing and Recruiting

Description

Location: Europe (Remote / Hybrid options considered) Industry: Crypto Casino & Sportsbook Recruiter4You has been entrusted by a well-established, fast-growing online crypto casino and sportsbook group entering a new phase of global expansion. We are seeking an exceptional Head of CRM to lead customer retention strategy, lifecycle marketing, and player value optimisation at a global level. This is a senior leadership role with direct impact on revenue growth and EBITDA performance. The successful candidate will design and execute a best-in-class CRM strategy to maximise player lifetime value, expand the mid-tier player base, and build a strong VIP pipeline within a competitive crypto-native environment. Responsibilities CRM Strategy & Retention Own and execute the global CRM and retention strategy across casino and sportsbook products. Drive measurable improvements in LTV, ARPU, retention, and reactivation performance. Design lifecycle marketing frameworks including onboarding, activation, cross-sell, churn prevention, and reactivation. Mid-Tier & VIP Growth Build structured programmes to grow mid-tier player segments. Identify and nurture high-potential VIP players through tailored value ladders. Optimise bonus strategies and incentives to support sustainable player value growth. Crypto-Native CRM Innovation Develop retention mechanics tailored to crypto player behaviour. Leverage token incentives, wallet insights, gamification, and real-time data. Align CRM initiatives with product innovation and payment strategy. Data, Automation & Personalisation Lead CRM automation strategy across email, SMS, push, in-app, and on-site channels. Implement advanced segmentation using behavioural and transactional data. Partner with BI teams to develop predictive churn and player-value models. Introduce continuous A/B testing frameworks to optimise ROI. Leadership & Stakeholder Management Build and lead a high-performing CRM team. Establish KPIs tied directly to EBITDA contribution and retention performance. Work closely with Product, Marketing, BI, and VIP teams. Requirements 10+ years’ CRM or retention experience within online gaming. Proven success driving revenue growth through retention strategies. Senior-level experience in crypto casino or crypto sportsbook environments (essential). Strong expertise in segmentation, lifecycle marketing, automation, and bonus optimisation. Advanced knowledge of CRM platforms and data-driven decision-making. Strong commercial awareness, balancing growth with margin control. Personal Profile Strategic yet hands-on leader. Analytical and performance-driven mindset. Strong cross-functional communication skills. High ownership mentality and accountability for results. Compensation & Benefits Highly competitive European market salary. Performance bonus linked to retention KPIs and EBITDA growth. Long-term incentive structure. Relocation support if required. Significant career growth within a scaling global business.

Responsibilities

The Head of CRM will own and execute the global CRM and retention strategy across casino and sportsbook products, aiming to drive measurable improvements in LTV, ARPU, and retention. This role involves designing lifecycle marketing frameworks and building structured programs to grow mid-tier player segments and nurture VIPs.