Head of CRM at RISK

Warsaw, Masovian Voivodeship, Poland -

Full Time

Start Date

Immediate

Expiry Date

24 Dec, 25

Salary

0.0

Posted On

25 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Player Retention, Engagement, Segmentation, Personalization, Behavioral Analytics, Data Analysis, A/B Testing, Communication Skills, Leadership, Excel, BI Tools, iGaming, Marketing, Product Collaboration, Performance Metrics

Industry

Entertainment Providers

Description

Company Description RISK inc: An International iGaming Company Pushing the Boundaries of Entertainment Who We Are: An international iGaming company specialising in identifying and fostering the growth of high-potential entertainment markets. With 600+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers. Always Pushing the Boundaries? You Already Belong at RISK! Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics. We are looking for a Head of CRM to join our team. Job Description Develop and execute a comprehensive CRM strategy focused on player retention, engagement, and increasing LTV across all segments. Implement advanced segmentation and personalization based on player behavior, value (ARPU, LTV, Bonus Rate, etc.), preferences, and activity levels. Track and analyze CRM performance using key metrics: OR, CTR, CR, RR, DAU/WAU/MAU, churn rate, bonus cost, act days and more. Work closely with product, marketing, BI, and design teams to ensure alignment and seamless implementation of CRM initiatives. Continuously explore new CRM tactics, run A/B and multivariate tests, and apply data-driven insights to improve campaign performance. Qualifications 3–5 years of CRM experience, including at least 1–2 years in a team lead or head-level position within iGaming/Gambling. Deep understanding of player funnels, lifecycle stages, behavioural analytics, and retention metrics. Hands-on experience with CRM platforms. Proven ability to build and manage trigger-based, rule-based, and behaviour-driven communication flows. Strong command of Excel/Google Sheets and experience working with BI tools (e.g., Tableau, Looker, Power BI). Leadership and communication skills with the ability to set goals, motivate teams, and drive performance. Additional Information Our Benefit Cafeteria is Packed with Goodies: Children Allowance Mental Health Support Sport Activities Language Courses Automotive Services Veterinary Services Home Office Setup Assistance Dental Services Books and Stationery Training Compensation And yes, even Massage! Ready to Take the Leap? Join a team where every day is an opportunity to take a RISK and come out on top. Follow us on LinkedIn and Instagram, and let us be your hub for turning ambitious ideas and extraordinary solutions into reality. At RISK, we believe that our people are the driving force behind our success. Together, we can achieve great things and push the boundaries of what's possible in the iGaming industry. I'm interested

Responsibilities

Develop and execute a comprehensive CRM strategy focused on player retention and engagement. Track and analyze CRM performance using key metrics and collaborate with various teams to implement initiatives.