Head of CRM at Ruggable
Los Angeles, California, USA -
Full Time


Start Date

Immediate

Expiry Date

22 Feb, 25

Salary

275000.0

Posted On

20 Jan, 25

Experience

10 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

ABOUT RUGGABLE:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that’s disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don’t compromise on function. If you’re passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

JOB SUMMARY:

The Head of CRM at Ruggable is a strategic leader responsible for developing and executing customer retention and engagement strategies. This role will oversee the CRM function, focusing on customer retention, loyalty, segmentation, and personalization across multiple channels, including email, SMS, and push notifications. The Head of CRM will work closely with cross-functional teams to enhance customer experience, drive repeat rate and LTV, and achieve key business objectives.

Responsibilities
  • Strategy Development: Develop and implement CRM strategies to drive customer retention, engagement, and lifetime value
  • Channel Ownership: Lead and optimize CRM channels (email, SMS, push) and the loyalty program, ensuring alignment with overall marketing and business goals
  • Segmentation & Personalization: Utilize data-driven insights to define customer segments and tailor personalized marketing initiatives that resonate with both new and existing customers
  • Collaboration: Partner with Acquisition, Ecommerce, Brand, and other cross-functional teams to synchronize CRM strategies with broader business initiatives
  • Loyalty Program Development: Revamp the loyalty program, leading campaign planning and feature testing to driving membership growth and LTV.
  • Performance Analysis: Regularly evaluate CRM performance metrics, reporting insights to the leadership team, and identifying opportunities for optimization
  • Team Leadership: Build, lead, and mentor a high-performing CRM team, fostering a collaborative and innovative work environment
Loading...