Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run VoucherCodes, one of the leading discount code brands in the UK.
We are currently looking for a Head of CRM to add to our dynamic team.

ABOUT THE ROLE:

As Head of CRM you’ll play a key role in our Global Customer team driving consumer engagement & retention and new product adoption. You will own the communication strategy that brings together our monetised and organic content into a customer-first communication plan, whilst maintaining a revenue-generative approach to CRM communications across all channels including email, app and web activity. You’ll play a critical role in supporting the launch of RetailMeNot’s loyalty program; delivering it to our customers through our optimised marketing channels. You’ll lead a global team based in both UK and USA to devise campaigns that drive growth in both transaction frequency and lifetime value of our users across different market-leading brands within the Ziff Davis Shopping family (RetailMeNot.com, BlackFriday.com, Offers.com and VoucherCodes.co.uk). You’ll need to manage time zones and workloads in a fast-paced ecommerce environment.

WHAT YOU’LL DO:

• Develop an overall CRM strategy, with UK/US market variations, to engage shoppers across the Ziff Davis Shopping portfolio (RetailMeNot, Offers.com, BlackFriday.com, etc & VoucherCodes in the UK) with personalized, targeted, and relevant marketing across all lifecycle stages
• Create and implement a strategy for optimizing the frequency and sequencing of communications across multiple CRM channels including overseeing the delivery of our monetized emails, balancing merchant needs with our customer ambitions
• Oversee the creation and execution of multi-campaign delivery utilising email, push notifications, in-app and web activity as well as identifying and launching new channels e.g. Whatsapp/SMS
• Instill a culture of test and learn by championing a robust testing plan to enable rapid experimentation and continuous improvement
• Lead and mentor CRM team, comprising of 5 individuals across both UK and US markets
• Take responsibility for our active customer base and strive to maintain and grow our audiences through exceptional retention marketing initiatives
• Lead investigations into the tooling to ensure that we always have the right tech and work with Product to embed any new tools
• Work closely with our Customer Data Strategy team to maximise the value of our extensive customer data set; embed data best-practices in the CRM Team’s daily delivery pipeline
• Balance the needs of our advertisers and partner merchants with those of our overall business and the customer to promote sponsored content across channels
• Champion a culture that values analysis and leads with data driven decisions, contributing to a programme designed to continuously identify opportunities to future improvements
• Be a thought leader for the company on relevant trends, insights, and technologies that impact the CRM and ecommerce industries