KEY REQUIREMENTS

Demonstrable commercial growth leadership across charge-point operator / eMSP / subscriptions / marketplace / mobility / telco / energy / retail tech.
Consistent track record of scaling active customers and gross margin via multi‑channel delivery (direct, partnerships, roaming).
Strong experience in B2B partnerships, channel development, and in‑life performance management.
Demonstrated success with funnel optimization, pricing/packaging, and lifecycle/CRM at scale.
Comfortable operating in matrix environments with high velocity, constrained resources, and demanding targets.
EV charging / energy transition familiarity is a plus; not a prerequisite.
Strong commercial insight: unit economics, cohort analysis, pricing & incentive design.
Data‑driven operator: advanced Excel knowledge
Customer‑obsessed, outcome‑oriented, and relentlessly curious.

SKILLS:

Account strategy and business planning, B2B Partnerships, Business-To-Consumer (B2C) Sales, Commercial Acumen, Consultative selling skills, Customer Profitability, Customer Value Proposition, Growth Management, Leadership, Market Growth, Relationship Management, ROI Tracking, Sales forecasting/demand planning, Sector, market, customer and competitor understanding, Stakeholder Management

This newly expanded role is pivotal to leading customer growth and gross margin delivery for bp pulse UK. You will own and scale the B2C customer base—from acquisition through activation, engagement, retention and win‑back—while also orchestrating B2B, B2B(2C) & roaming channels, through effective partnership expansion to unlock incremental demand. This is a senior leadership role that combines strategy, commercial ownership and hands‑on execution to grow active customers, utilization, revenue and margin while improving customer lifetime value (LTV) and reducing churn. You will lead direct growth levers and orchestrate a high-impact partner ecosystem to unlock nationwide and regional demand to deliver the customer growth P&L for bp pulse UK.