Head of Customer Proposition & Value-Added Services (VAS) at Prudential plc

Taipei, , Taiwan -

Full Time

Start Date

Immediate

Expiry Date

08 Mar, 26

Salary

0.0

Posted On

08 Dec, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Leadership, Customer Proposition, Innovation, Proposition Development, Go-to-Market Execution, Value-Added Services, Customer Segmentation, Data-Driven Insights, Cross-Functional Collaboration, Performance Management, Governance, Market Monitoring, Commercial Acumen, Stakeholder Management, Team Leadership, Fluency in Mandarin

Industry

Financial Services

Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. Key Responsibilities Strategic Leadership of Customer Proposition Define and lead customer proposition strategy for all channels (B2B, B2B2C, B2C), ensuring alignment with company vision and distribution goals. Champion innovation in proposition design, leveraging market insights, customer analytics, and competitive intelligence. Drive “Channel Specific vs Channel Agnostic” design principles to guide proposition ideation and journey design. Proposition Development & Go-to-Market Execution Lead the design and development of customer propositions across segments (HNW, Affluent, Mass), ensuring alignment with product, channel, and brand strategy. Translate customer insights, persona data, and analytics into differentiated value propositions that support customer acquisition, repurchase, and retention. Partner closely with Product, Distribution, Innovation, and Actuarial teams to ensure feasibility, competitiveness, and commercial impact. Lead marketing activation of propositions, go-to-market planning, and execution in collaboration with channels. Value-Added Services (VAS) Leadership Strategically enhance PCA’s VAS ecosystem to support customer engagement, wellbeing, loyalty, and long-term retention. Evaluate new VAS opportunities (health care, lifestyle, advisory/professional services, etc.) and drive commercial and customer-impact assessments. Oversee governance, operation, performance measurement, and cross-functional delivery of VAS initiatives. Customer Segmentation & Insights Lead data-driven segmentation strategy, refine personas, and ensure insights are embedded in proposition, content, and marketing planning. Partner with Analytics and Distribution to turn insights into actionable plans and measurable business outcomes. Distribution Business Partnership & Cross-Functional Collaboration Facilitate cross-functional workshops, ideation sessions, and proposition design sprints. Act as the business lead from Customer & Marketing to support intermediary (B2B2C) channels and direct (B2C) priorities. Ensure seamless integration of customer propositions across bank, broker, and direct channels. Provide leadership to a small, high-performing team; coach and develop team members. Performance Management & Governance Establish commercial KPIs for propositions and VAS (e.g., direct & indirect APE generated / total cost) to deliver commercialization of customer proposition activities. Ensure proposition governance, documentation, and approval processes align with group standards and regulatory expectations. Use data-driven insights to measure effectiveness, identify opportunities, and drive continuous improvement. Continuous Improvement & Market Monitoring Stay abreast of market trends, competitor offerings, and emerging customer needs. Foster a culture of innovation, agility, and customer-centricity within the team. Requirements 12+ years’ experience in insurance, banking, consulting, or related strategic leadership roles. Proven track record in cross-channel (B2B, B2B2C, B2C) proposition strategy and commercialization. Strong commercial acumen and experience driving measurable business outcomes. Deep skills in proposition development, customer insights, segmentation, financial services product/service design or VAS. Demonstrated ability to collaborate across product, actuarial, channel, digital, and compliance teams. Strategic thinker with strong storytelling and stakeholder management. Experience leading and developing high-performing teams in matrixed organizations. Fluency in Mandarin and English. Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements. We are Prudential. For Every Life, For Every Future. Prudential plc provides life and health insurance and asset management to 18 million customers across 24 markets in Asia and Africa. We are headquartered in London and Hong Kong and are focused on four strategic regions: Greater China, ASEAN, India and Africa. We are served by around 68,000 average monthly active agents and more than 200 bank partners. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom. Find out more at www.prudentialplc.com Follow us on LinkedIn

Responsibilities

The Head of Customer Proposition & Value-Added Services will define and lead the customer proposition strategy across various channels, ensuring alignment with the company's vision. They will also enhance the Value-Added Services ecosystem to support customer engagement and retention.