Moonrise by Lunar is revolutionizing the banking industry and we’re on the lookout for a Head of Demand Generation & Content to join our mission!
Get ready to collaborate with leading fintechs, build a strong brand presence and be a focal point of Moonrise’s success. If you’re an entrepreneurial demand generator with a passion for talking payments, your perfect role is waiting for you at Moonrise!
We’ve spent the last 9 years in Lunar developing innovative tech and product solutions for users and businesses. Now, we are opening up our technology to fintechs, allowing them access to local accounts and payments via modern APIs. This is Moonrise by Lunar and we want you to be part of it! This role can be located in our Copenhagen or Stockholm offices or remote out of London. You will report to Camilla Frøsig, Head of Sales, Moonrise.
We’re on the hunt for an innovative and driven Demand Generation & Content marketer to join Moonrise. This isn’t your typical marketing role; it’s a chance to join from the early days of our Banking Services venture and build something extraordinary.
As Moonrise’s first dedicated marketer, you’ll have a unique opportunity to shape our marketing function and drive growth in a dynamic, ‘Swiss Army Knife’ role. While benefiting from the wider Lunar team’s support in graphic design, PR, and our website Moornise.inc you’ll be key to building our marketing foundation in a role with significant growth and development potential.

• Develop and execute a comprehensive demand generation strategy to drive growth across the Nordics and internationally, with end-to-end ownership from planning to implementation and analysis.
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  Drive demand by creating engaging content in various formats (e.g., video, audio interviews, written content) and managing the channels this content is delivered through incl. Our website, Linkedin etc., with the autonomy to determine the most impactful content strategies, formats and channels.
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  Design and execute targeted email marketing and LinkedIn outreach campaigns leveraging HubSpot and other relevant tools to nurture leads and drive conversions.
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  Drive and execute Moonrise’s event strategy, from planning and coordination to attendance and follow-up.
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  Support the sales team by generating effective sales collateral that facilitates the sales process.
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  Work closely with partners to develop compelling case studies that showcase the value of Moonrise’s solutions.
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  Initially, this role will not have direct reports, but for the right candidate there is a significant opportunity to build and scale a function as Moonrise grows.

We’re excited to welcome everyone to apply for this impactful role! We can’t wait to follow up with talents who we believe are the best fit based on the following criteria:

• We value passion over experience, but you need to have demonstrated that you can do demand generation, content marketing, or a related role within payments, fintech, acquiring, or banking.

• Deep payment experience and passion. Understanding the Nordic clearing infrastructure is a plus but not a hard requirement.

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  Proven experience with more complex technical solution marketing (API and payment infrastructure knowledge is an advantage).
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  An entrepreneurial mindset with a passion for coming up with new ideas and executing them from start to finish.
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  A track record of driving demand generation and content initiatives that deliver measurable results, particularly with large enterprise clients.
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  A proactive, people-oriented professional who thrives in a start-up environment and is not afraid to navigate new territories.
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  Someone who gets energy and motivation from driving growth, can handle pressure and manage senior stakeholders.
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  Stellar communication skills.