The job holder is responsible for developing the current digital operation, ecosystem, and customer journey while spearheading growth and innovation across all digital channels. The role holder will ensure service excellence, operational efficiency, and commercial success while meeting business objectives in line with budget and company business plans for the entire MENA region.

The role holder is responsible for managing all Digital channels including the Retail App, eCommerce websites, Marketplace partnerships, Omnichannel initiatives, and external strategic digital partnerships operating across the UAE, Oman, Bahrain, Qatar, Kuwait, KSA, and Egypt.

The job holder will be responsible for the entire Digital operation from strategy, customer experience, technology, and processes through to trade performance, commercial planning, financial profitability, vendor management, legal compliance, and overall performance in collaboration with the Digital MD and Retail Leadership Team.

The individual will form part of the Retail Leadership Team and operate across all functions to ensure consistency, economies of scale, innovation, and performance across each territory.

This position is critical to the success of the Retail MENA operations which include overall business growth, omnichannel development, customer acquisition and retention, and the continued shift in customer shopping habits. This will be achieved through holding end-to-end P&L accountability and delivering best-in-class digital experiences.

The role is responsible for stakeholder engagement with the Principal, Retail functional leads, Central Retail teams, Technology, and Digital functions.

What You Will Do

Strategy & Business Development

• Develop, build, and lead the Retail Digital Strategy and roadmap for business development.
• Focus on expanding brand presence, driving profitable growth, and aligning with group priorities.
• Understand digital trends across each region and ensure the business remains relevant, innovative, and competitive.
• Continually explore opportunities to enhance customer experience, loyalty, personalization, and data-driven decision-making.
• Recognize new commercial opportunities within a retail environment to grow sales and market share.
• Build and develop the Digital team, capabilities, and operating model to support future growth.
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