GET TO KNOW US

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric in a secure business collaboration market. Trusted by more than 2,000,000 users from 175,000 companies globally, we are on a mission to create more prosperity in the world by accelerating high-stakes business decisions. We achieve this by delivering extremely intuitive and robust software products that help people make impactful decisions with less stress, higher quality, and shorter hours:
Ideals Virtual Data Room: A web-based cloud platform used by companies in a wide range of industries to ensure secure confidential document sharing for online due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.
Ideals Board: A cloud platform with web and mobile applications used by board members, CEOs, executives, and corporate secretaries, to streamline governance and improve high-stake decisions in a fast, secure, and compliant way.

THE ROLE

Performance Marketing function, spanning across paid and organic channels, plays an important role in our company’s success, helping acquire new clients and providing revenue growth. Currently, we are looking for a Head of Digital (Director) to lead our Performance Marketing team, and implement and own the performance marketing strategy to support our business growth internationally.
This role reports directly to our VP of Marketing, and is ideally suited for an ambitious leader who excels at driving innovative strategies, leveraging data-driven insights, and translating them into actionable results.

WHAT YOU WILL DO

• Identify and implement a performance marketing strategy
• Lead and develop a performance marketing team, overseeing OKRs and driving them to achieve ambitious goals
• Utilize scenario/outcome-based performance forecasting for all main OKRs and key contributing KPIs
• Evaluate and manage both internal (budgets, staff) and external (agencies, technology/tools) resources efficiently
• Work with external agencies and in-house design and content teams to improve creative and messaging across media channels, website, form, and pipeline experiences
• Collaborate with Inside Sales teams to create campaigns that maximize volume, efficiency, prospect, and customer intelligence from awareness through consideration to sales conversion
• Collaborate with BI/analytics, data, and measurement teams to drive improvements to Performance Marketing analytics
• Evaluate, manage and implement new marketing technology systems to enhance sales volume and efficiency
• Contribute to country-specific market research efforts focused on improving messaging and channel strategy to convert prospects
• Collaborate with other Sales & Marketing colleagues to update and maintain intelligence around ICPs / and personas
• Monitor competitor activity specific to growth and prospecting strategies