ABOUT ARUP

At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world’s most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organisation which offers you many possibilities to shape a better world, and your future.
In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to hire a Head of Digital Marketing and Social Media - Global to strengthen our MCBD function.
The Head of Digital Marketing and Social Media - Global will develop and implement Arup’s digital marketing strategy and lead a team of professionals responsible for our global web, social media, marketing automation and marketing data management capabilities. This is a critical role within the integrated MCBD function, particularly in the context of our strategic ambitions to build a stronger global brand and more effective go-to-market programmes.

QUALIFICATIONS AND ACCREDITATION

Undergraduate or further degree in Marketing, Communications, Management and/or postgraduate professional relevant qualification or accreditation.

Knowledge and experience

• Previous experience in a senior marketing or communications role, with a proven track record in planning, delivery and measurement of digital marketing and/or social media strategies.
• Proven experience in driving organic and paid digital marketing to deliver improved performance.
• Strong understanding of digital marketing concepts and best practices and an appetite to update knowledge as needed. Demonstrable ability of reviewing and revising marketing plans and programmes of activity in response changes in digital marketing trends and user behaviour, including application of new technology.
• Experience in data-driven decision-making, with the proven ability to translate insights from data into actionable strategies and tactics.
• Experience in people management, including resource allocation and skills development.
• Strong understanding of data privacy regulations and data security protocols.
• Strong analytical and problem-solving skills.

SKILLS AND ATTRIBUTES

• Excellent interpersonal and communication skills, including active listening and influencing.
• Proven ability to build positive, trust-based working relationships with reports, peers, leaders and other stakeholders.
• Strong team leadership and management skills, with experience of resource management as well as mentoring and developing marketing and communications professionals.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• High level of personal integrity, professionalism, and inclusive leadership. Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organisation’, maintaining ‘quality of work’, and ‘straight and honorable dealings’.

Please refer the Job description for details