Head of Digital Marketing at Hayleys

, , Sri Lanka -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Commerce, Online Revenue Strategy, Direct Bookings, Website Experience, UX/UI, SEO, SEM, Paid Media, CRO, ROI, CAC, Performance Analytics, GA4, Google Ads, Meta, Booking Engines

Industry

Chemical Manufacturing

Description

Part of the Hayleys Group, Hayleys Leisure PLC includes The Kingsbury Hotel in Colombo, and the various properties around the island, under Amaya Resorts & Spas and the Boutique Collection by Amaya. As part of this team, you would be contributing to the growth and expansion of the sector, while innovatively promoting the work of the talented teams at each property. Join us for a unique and exciting experience. Our team at Hayleys Leisure PLC, Colombo 01 is on the lookout for an experienced individual to fill the available positions mentioned below: Head of Digital Marketing Scope Develop and execute the Group’s digital commerce and online revenue strategy across all properties. Drive growth in direct bookings through brand websites and booking engines. Oversee website experience (UX/UI), SEO, SEM, paid media and Conversion Rate Optimization (CRO) initiatives. Monitor digital performance including ROI, customer acquisition cost (CAC), revenue attribution and overall channel contribution. Lead digital reporting, forecasting, budgeting and performance analytics. Collaborate closely with Revenue, Sales, Marketing and Operations teams to align digital strategy with commercial objectives. Requirements A Bachelor’s Degree in Marketing, Digital Commerce, Hospitality Management, IT or a related field. Eight to ten years of progressive experience in hotel e-commerce, digital marketing or digital revenue management, preferably at Group or cluster level. Strong expertise in digital marketing ecosystems, including analytics (GA4), paid media platforms (Google Ads, Meta), SEO tools, CRO methodologies and performance dashboarding. Proven experience managing booking engines, OTA platforms, electronic distribution systems and Property Management Systems (PMS), with a strong understanding of direct channel optimization. Working knowledge of website CMS platforms, digital tracking implementation (tags, pixels, schema) and basic web technologies, combined with an understanding of data privacy and cybersecurity standards. Strong analytical, commercial and strategic leadership capabilities with the ability to convert insights into revenue growth.

Responsibilities

The role involves developing and executing the Group’s digital commerce and online revenue strategy across all properties to drive growth in direct bookings. This includes overseeing website experience, SEO, SEM, paid media, and CRO initiatives while leading digital reporting and performance analytics.