Job Summary:
Company: Live Nation
Department: Marketing Partnerships, UK
Location: Farringdon, London
Reports to: SVP Operations
Working Hours: Full time
Contract Type: Fixed term maternity cover . Nov ’25 – July ’26.

COMPETENCIES / SKILLS / KNOWLEDGE / EXPERIENCE

• Strong people leadership: Proven experience managing and inspiring teams. Able to mentor, set direction, and hold team members accountable
• Results-oriented mindset: Demonstrated ability to use digital marketing to achieve tangible brand and business goals — such as awareness, engagement, lead generation, or sales uplift
• Conflict resolution: Skilled at de-escalating problems, navigating team tensions, and maintaining a positive, performance-focused culture
• Delegation and prioritisation: Can assign work effectively, leading the end-to-end process while keeping an eye on big-picture objectives
• Cross-team synchronisation: Ensures internal teams, stakeholders and external content production agencies are aligned on goals, timelines, assets, and messaging for cohesive delivery
• Hands-on media knowledge: Deep understanding of paid social and digital display — even if not hands-on, must be able challenge media team for performance outcomes
• Consumer-centric thinking: Understands audience insights and uses data to tailor messaging, creative, and channel mix to align with brand positioning and customer journey stages

ROLE DESCRIPTION

Live Nation, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after events.
The Marketing Partnerships department is responsible for commercial brand partnerships across the Live Nation family. Our digital programmes, capabilities and expert execution are a renowned and vital element that make Live Nation a leader in our industry and in the wider sponsorship landscape. The position of Digital Senior Manager is an integral leadership position within this successful and high-performing team.
The Head of Digital Marketing is responsible for the team that works across the entire lifecycle of campaigns – from coming up with brilliant ideas in response to client briefs to successful management and delivery of campaigns that deliver or exceed for our clients. The role requires a detailed knowledge of digital marketing and an expert understanding of social media, alongside strong people leadership and a results-orientated mindset.

WHAT THE ROLE INCLUDES

Oversee the development of high-impact digital concepts and programs for existing brand partners by:

• Partnering with clients and account teams to deeply understand business objectives and desired outcomes
• Leveraging deep expertise in Live Nation’s digital capabilities to maximise product effectiveness
• Guiding the creation of compelling digital solutions that align with key success metrics and eliminate barriers to performance
• Collaborating cross-functionally to ensure client objectives are fully addressed in all proposals and program designs

Support the commercial success of partnerships by:

• Assessing sales proposals and contributing to pitches as needed to ensure strategic alignment
• Promoting the use of self-serve digital resources, keeping digital offerings top-of-mind during pitch and planning phases
• Inspiring the digital team to proactively upsell by leveraging the digital rate card and identifying added-value opportunities

Oversee end-to-end delivery of digital programs, ensuring alignment, efficiency, and measurable impact:

• Maintain team focus while maximising the value of contracted marketing rights and media investments
• Manage the full lifecycle of digital initiatives—from planning and execution to optimisation and reporting
• Engage with stakeholders to resolve ambiguity, address resistance, and drive progress where outputs are lacking
• Proactively troubleshoot delivery challenges, responding with authority and composure to uphold timelines, quality, and budget
• Continuously evolve delivery processes to help brand partners achieve ROI goals and support long-term renewal opportunities

Manage digital freelancers and third-party content production partners to ensure high-quality creative output and efficient delivery:

• Own the relationship with external agencies and creators, guiding creative direction and content production for digital programs
• Review content briefs to ensure clarity, accurate budgeting, and timely execution across all projects
• Uphold creative excellence across all third-party outputs, while identifying and onboarding new talent as needed
• Provide strong leadership and mentorship to the digital team, freelancers, and contractors, fostering a collaborative and high-performing environment

The following attributes determine how the role will be carried out and are required to be a success

• Strategic and commercially astute: Thinks big picture and outcome-focused
• Makes smart trade-offs: Balances quality, cost, speed, and risk to make informed decisions
• Cross-functional partnering: Builds strong working relationships across marketing, product, commercial partners, and external partners
• Team-oriented: Values the contribution of the whole team; encourages diverse perspectives and empowers others
• Resilient in ambiguity: Navigates change and uncertainty without losing direction
• Clear decision-making: Makes timely, confident calls based on data, experience, and stakeholder input
• De-escalates effectively: Handles challenges constructively, with authority and composure
• Data-led: Uses evidence to guide decisions and measure performance rigorously
• Drives delivery: Keeps self and others on track to meet milestones, budgets, and objectives
• Continuously improves: Seeks new ways to optimise campaigns, content, workflows, and team performance
• Stays ahead: Keeps up to date with digital marketing trends, tools, and competitor activity
• Develops others: Actively coaches and grows talent in the team, creating future leader