Head of Digital Strategy & Execution, Wealth Marketing, Director at Citi

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

0.0

Posted On

15 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Strategy, Roadmap Development, Digital Governance, Brand Consistency, Regulatory Compliance, Platform Optimization, CMS, Marketing Automation, Personalization, Analytics, UX/UI Improvement, Performance Measurement, Cross-Channel Alignment, Team Leadership, Stakeholder Influence, Digital Transformation

Industry

Financial Services

Description

Define and operationalize a global digital roadmap across .com, intranet, social, email, content management, and advisor platforms. Build digital governance models to ensure brand consistency, regulatory compliance, and strategic alignment across business units and markets. Oversee the implementation and optimization of digital marketing platforms and tools — including CMS, marketing automation, personalization, and analytics. Partner with product, design, and engineering teams to improve UX and UI across digital journeys — ensuring our platforms reflect our brand and client promise. Lead digital performance measurement and reporting frameworks to track KPIs, optimize campaigns, and inform executive decision-making. Drive the integration of digital marketing into global campaign planning and execution — ensuring cross-channel alignment and activation. Serve as a thought partner to regional marketing leads, helping elevate digital maturity and capability across the global organization. Build and manage a small team of digital specialists; oversee agency partners and digital vendors as needed. Represent digital marketing at the highest levels — including senior leadership, compliance, risk, and product partners. 15+ years of experience Experience leading digital marketing strategy, execution, and operations within a large, global, matrixed organization — ideally in financial services or a digitally advanced industry. Experience developing and executing marketing strategies Proven track record of leading complex digital transformation projects and embedding digital within enterprise marketing functions. Experience managing multi-platform ecosystems (.com, intranet, social, email, CMS, martech). Strong understanding of UX/UI, content strategy, personalization, and web performance metrics. Hands-on experience with enterprise marketing platforms and tools (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics). Demonstrated ability to influence senior stakeholders, drive cross-functional alignment, and lead through ambiguity. Bachelor's/University degree, Master's degree preferred Digitally fluent with strategic vision and operational precision. Confident leader who can drive transformation and bring teams along the journey. Excellent communicator and cross-functional collaborator. Performance-driven and highly analytical. Comfortable working across time zones, cultures, and hierarchies. Curious, future-focused, and constantly scanning for innovation. ------------------------------------------------------ For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Anticipated Posting Close Date: Feb 18, 2026 ------------------------------------------------------

Responsibilities

This role involves defining and operationalizing a global digital roadmap across various platforms, including .com, social, and email, while building digital governance models for consistency and compliance. The leader will also oversee the implementation of digital marketing platforms and lead performance measurement frameworks to inform executive decisions.