Head of Direct-to-Consumer - DTC (m/f/d) at MAM Baby
Vienna, Vienna, Austria -
Full Time


Start Date

Immediate

Expiry Date

28 Sep, 26

Salary

4135.07

Posted On

30 Jun, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

E-commerce Management, Direct-to-Consumer Strategy, P&L Responsibility, Conversion Rate Optimization, Customer Experience, Digital Merchandising, Customer Retention, Data-Driven Decision Making, Team Leadership, Stakeholder Management, Commercial Thinking, Entrepreneurial Mindset, Digital Commerce, Performance Tracking, Personalization, English Communication

Industry

Consumer Goods

Description
Own and Grow MAM’s Direct-to-Consumer Business At MAM, we create products trusted by millions of families around the world. As we continue to strengthen our digital business, direct-to-consumer plays an important role in how we build closer relationships with consumers and create sustainable growth. As Head of Direct-to-Consumer, you will take ownership of MAM’s DTC business and shape its next stage of development. You will combine commercial thinking, digital expertise and hands-on leadership to drive performance, improve the customer experience and build scalable capabilities for future growth for mambaby.com and beyond. This role is ideal for someone who sees e-commerce not as a project but as an entrepreneurial venture with lot’s of room to shape and grow. This role reports to the Director E-commerce. Dein Impact Deine Aufgaben Own and further develop MAM’s direct-to-consumer business with responsibility for commercial performance, profitability and sustainable growth Drive growth with a strong focus on customer experience, profitability, cost discipline and long-term value creation Translate business performance insights into clear priorities, actions and measurable outcomes Improve the digital shopping experience, from onsite performance and customer journeys to conversion and checkout optimization Establish a clear business steering rhythm with regular performance reviews and data-driven decision-making Lead, prioritize and develop the DTC team in a hands-on and business-oriented way Collaborate closely with Digital Marketing, Digital Operations, Product and Supply Chain teams to drive business performance Use customer data and insights to strengthen personalization, retention and repeat purchase behavior Build scalable processes, playbooks and capabilities that support sustainable growth Support local market teams with DTC expertise, guidance and best practices Dein Profil University degree in Business, Economics or a related field 10+ years of experience in e-commerce, direct-to-consumer, digital commerce or related commercial environments Proven experience managing digital business performance, ideally with P&L responsibility Strong understanding of conversion optimization, customer experience, merchandising and retention Solid knowledge of e-commerce economics, including revenue, costs, profitability and customer value Experience leading teams in fast-moving and growth-oriented environments Ability to translate data and insights into clear business decisions Experienced in successfully aligning commercial, marketing, operations and product stakeholders around common priorities Commercial mindset combined with hands-on execution and entrepreneurial thinking Excellent English communication skills Unser Angebot You will take on a high-impact leadership role at the intersection of digital commerce, customer experience, commercial performance and international growth. For this position, the collective agreement for employees in the plastics processing industry provides for a minimum monthly gross salary of EUR 4.135,07 based on full-time employment of 40 hours per week. The classification will be made upon submission of the relevant documentation in employment group IV, employment group year after 10 years. Your actual salary will be discussed with you personally and will reflect your individual qualifications and experience. We do not settle for the minimum — and we are confident you do not either. About us Wir sind top – als Unternehmen und als Team. Unsere Welt ist bunt, vielfältig und sinnstiftend. Eine offene und wertschätzende Unternehmenskultur, individuelle Weiterbildungsmöglichkeiten sowie eine ausgeglichene Work-Life Balance mit der Möglichkeit, aus dem Home Office zu arbeiten, stehen bei uns im Fokus. Werde auch Du Teil der internationalen MAM Familie mit ihren unbegrenzten Möglichkeiten. Wachsen wir gemeinsam. Gehen wir gemeinsam neue Wege. Wir freuen uns auf Dich!
Responsibilities
The Head of DTC will own and grow MAM's direct-to-consumer business, focusing on commercial performance, profitability, and sustainable growth. This includes optimizing the digital shopping experience, leading the DTC team, and collaborating with cross-functional teams to improve customer retention and scalability.
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