Head of Direct-to-Consumer, Hasbro Brands at Hasbro

Pawtucket, Rhode Island, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Feb, 26

Salary

394000.0

Posted On

26 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Ecommerce, D2C, Digital Retail, Consumer Products, Collectibles, Fandom-Driven Businesses, Merchandising Acumen, Digital Marketing, Customer Acquisition, Lifecycle Marketing, Leadership Skills, Cross-Functional Team Management, Data-Driven Decision Making, Fan Culture, Collector Communities, Entertainment IPs

Industry

Manufacturing

Description

Develop and implement a scalable, phased global rollout strategy that balances localization with operational efficiency. Build business cases for market entry, including demand forecasting, marketing plans, and customer support models. Collaborate with content and brand teams to amplify storytelling through the funnel. Build a strong fan community by leveraging social commerce, exclusives, behind-the-scenes content, and early access offers. Partner with D2CaaS team to define best-in-class digital shopping experience, with a focus on conversion rate optimization, mobile-first UX, and performance. Own P&L responsibility for the D2C collector business, with accountability for top-line growth and profitability. Lead a cross-functional team across eCommerce, Marketing, Merchandising, Operations, and Analytics. Foster a culture of innovation, agility, and consumer obsession. Partner with D2CaaS lead to ensure alignment between commercial goals and technical activity 10+ years of experience in eCommerce, D2C, or digital retail, ideally with a focus on consumer products, collectibles, or fandom-driven businesses. Proven track record of scaling a high-performing D2C business, from strategy through execution. Strong merchandising acumen and experience building global line plans. Deep understanding of digital marketing, customer acquisition, and lifecycle marketing. Strong leadership skills and experience managing cross-functional teams and agency partners. Data-driven decision maker with a bias for action. Passion for fan culture, collector communities, or entertainment IPs a strong plus. We are an Equal Opportunity / Affirmative Action Employer We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. The base salary range for this position is $262,600 to $394,000. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Responsibilities

Develop and implement a scalable global rollout strategy for Hasbro Brands while balancing localization and operational efficiency. Lead a cross-functional team to drive top-line growth and profitability for the D2C collector business.