ABOUT STOKKE – HERE WE GROW:

With over eight decades of history, Stokke was founded on Norway’s west coast in 1932. Deeply rooted in Scandinavian heritage, our brand is built on principles of quality, craftsmanship, and family connection. For more than 40 years, Stokke has delivered iconic and innovative solutions for children—products that are not only beautifully designed but made to nurture family bonding and support child development.
With global offices in Norway, The Netherlands, the U.S., Germany, France, and Asia, Stokke offers a truly international work environment, committed to shaping a better world through confident kids.

TAKE RESPONSIBILITY – THE POSITION: HEAD OF E-COMMERCE

We are seeking an experienced and customer-obsessed Head of E-Commerce to lead the strategic development and operational excellence of our global digital commerce ecosystem. This role oversees both the Stokke.com website and our global marketplace and retail experience teams, with a clear mission: to create exceptional digital experiences that inspire parents to choose Stokke.
You will own the strategy, roadmap, and performance of our website and digital communication channels, ensuring that every touchpoint reflects our brand values and delivers a seamless, secure, and engaging shopping experience. This is a high-impact leadership role that blends digital innovation, commercial acumen, and customer empathy.

• Lead the Global E-Commerce Strategy
• Define and continuously refine the global e-commerce vision and roadmap aligned with Stokke’s brand and commercial goals.
• Set clear KPIs and performance benchmarks across all digital commerce channels.
• Identify growth opportunities through market trends, customer insights, and competitive analysis.
• Collaborate with executive leadership to align digital commerce with broader business strategy.
• Ensure scalability and adaptability of the e-commerce strategy across regions and platforms.
• Own Website Experience and Development Priorities
• Oversee the end-to-end development of Stokke.com, prioritizing enhancements that improve user experience and conversion.
• Lead the implementation of personalization, localization, and content optimization strategies.
• Ensure the website is mobile-first, accessible, and compliant with global privacy and security standards.
• Partner with IT and UX teams to manage the technical roadmap, including platform upgrades and integrations.
• Monitor site performance and user behavior to inform continuous improvement initiatives.
• Champion Customer-Centric Digital Journeys
• Design and optimize digital experiences that reflect the emotional and functional needs of modern parents.
• Ensure consistency in storytelling, tone, and visual identity across all digital touchpoints.
• Implement tools and processes to gather and act on customer feedback and behavioral data.
• Drive initiatives that reduce friction in the shopping journey, from discovery to checkout.
• Promote a culture of empathy and customer advocacy within the digital and commercial teams.
• Integrate Marketplace and Retail Experience Operations
• Manage global marketplace presence, ensuring brand consistency, continual growth, and operational excellence.
• Collaborate with regional retail teams to deliver seamless omnichannel experiences.
• Develop strategies to bridge online and offline experiences, including click-and-collect, in-store digital tools, and loyalty programs.
• Monitor and optimize marketplace performance metrics such as conversion, return rates, and customer satisfaction.
• Ensure alignment between marketplace strategies and direct-to-consumer goals.
• Build and Lead a High-Performing Team
• Recruit, develop, and retain top talent across e-commerce, marketplace, and digital experience functions.
• Set clear goals and provide regular coaching and feedback to drive team performance.
• Foster a collaborative and agile working environment that encourages innovation and accountability.
• Promote cross-functional collaboration with Marketing, Product, IT, and Customer Service teams.
• Champion a test-and-learn culture, encouraging experimentation and data-driven decision-making.