Head of Ecommerce Lifecycle & Retention at Dr. Berg Nutritionals

, , United States -

Full Time

Start Date

Immediate

Expiry Date

18 Apr, 26

Salary

200000.0

Posted On

18 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Journey Architecture, Retention Strategy, Lifecycle Management, Onboarding, Customer Engagement, Cross-Functional Collaboration, Customer Psychology, Systems Thinking, Clear Communication, Data-Informed Decision Making, Ethics, Behavior Change, Health Education, Content Strategy, Product Experience, Simplifying Complex Systems

Industry

Description

About Dr. Berg Nutritionals Dr. Berg's Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 42 million followers across platforms. Be a part of an innovative and fast-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. Role Summary We are not looking for a marketer. We are looking for someone who understands how people move from confusion → clarity → long-term engagement, especially in health, education, or behavior change. Our audience trusts us. They buy. But too many stop after one purchase- not because they’re unhappy, but because they don’t know what comes next. Your job would be to fix that. This role exists to design and own the customer journey- increasing lifetime value by reducing confusion, improving orientation, and creating clear progression, without aggressive selling, funnels, or persuasion tactics. If your background is primarily ads, funnels, or “growth hacking,” this role is not a fit. What You Will Own 1. Customer Journey Architecture Map the end-to-end customer journey from first exposure → first purchase → long-term engagement Identify where customers mentally “drop off” or assume they are done Design clear progression paths across content, products, and education 2. Orientation & Progression Systems Build category-based orientation frameworks (e.g., fatigue types, metabolic patterns) Design onboarding and post-purchase education flows Create clarity assets that answer: “Where do I fit?” “What should I focus on next?” “What should I stop worrying about?” 3. Retention & LTV Strategy Increase repeat purchase and long-term engagement without increasing selling pressure Partner with content, email, product, and education teams to align messaging Translate customer psychology into scalable systems 4. Cross-Functional Integration Work closely with: Content / YouTube Email & lifecycle Product & education Customer experience Ensure every touchpoint reinforces clarity and progression 5. Team Management Provide direction, priorities, and feedback to teams responsible for content, marketing, marketplaces, UX, and lifecycle Ensure each team’s output supports the overall journey, progression, and retention strategy Align team goals and execution with defined success metrics (retention, LTV, clarity, and engagement) Identify gaps, misalignment, or underperformance and address them through structure, guidance, or resourcing Establish clear expectations for quality, timing, and outcomes across teams What You Will Not Do You will not run ads You will not build funnels You will not write promotional sales copy You will not optimize discounts, urgency, or scarcity You will not be judged on CTR, CPM, or ad ROAS Your success is measured by clarity, retention, and long-term engagement. Requirements & Qualifications We are looking for someone who has worked inside ongoing customer relationships, not one-time transactions. 7+ years of experience in roles related to lifecycle, retention, onboarding, product experience, or customer journeys Demonstrated experience owning and improving long-term user or customer engagement (not just acquisition) Experience influencing product, content, or lifecycle direction across teams Ability to articulate mental models, frameworks, and journey logic clearly Experience simplifying complex systems and reducing friction, not adding layers Comfort operating in ambiguity and designing structure where none exists Experience working in domains where trust, ethics, or behavior change are central (e.g., health, education, finance) Strong fits include experience in: SaaS onboarding, lifecycle, or activation Membership or subscription businesses Education or learning platforms Digital health or behavior-change systems Retention or experience-focused product roles Skills & Traits Deep understanding of customer psychology Systems thinker (sees journeys, not tactics) Comfortable working across teams Clear communicator (clarity over cleverness) Data-informed, not data-obsessed Strong sense of ethics and trust preservation Success Metrics Increase in repeat purchase rate Increase in lifetime value (LTV) Improved cohort retention Reduced customer confusion and support friction Clear, scalable journey frameworks Compensation & Benefits We are intentional about creating a work environment that supports both high-quality work and the people doing it. We aim to provide our team with the structure, resources, and flexibility needed to do meaningful work while maintaining personal well-being. We recognize that employees have responsibilities and priorities outside of work, and we respect and support that with our policies and benefits. We are a fully remote team, allowing team members to work from where they are most comfortable and to avoid unnecessary commuting and overhead. We offer competitive compensation and a benefits package designed to support health, stability, and balance, including: Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases) 40 hours of personal days each year for rest, life, and everything in between Paid gym membership to support your health and well-being 7 paid holidays 50% discount on all Dr. Berg products Fully remote work with a strong emphasis on healthy work–life balance Salary Base salary: $140,000 – $200,000 depending on experience Additional performance bonus tied to retention and LTV improvements This is a senior, high-impact role with executive visibility Hours of Operation: Monday- Friday 9am-6pm EST Note: We are not currently hiring international or California-based employees. Applicants must be legally authorized to work in the United States for any employee (W-2) positions.

Responsibilities

The role involves designing and owning the customer journey to increase lifetime value by reducing confusion and improving orientation. This includes mapping the customer journey, building orientation frameworks, and partnering with various teams to align messaging.