Vanrath are delighted to be partnered with a leading Online Based Retailer that create and sell high quality products, who are seeking a Head of Ecommerce to join their growing business. This company have a multi-million pound turnover, and and sales are online based through their website. The company is in a period of rapid growth and the expenditure on Marketing is significant, and there are 4 members in the Marketing team.
E-Commerce experience is key for this role.
This is an Office based role - The office is based in Newtownards.

THE ROLE:

The Head of Ecommerce will manage the website, Shopify platform, catalogue, adverts (Google and Meta), SEO, costing sheets, apps for data content management and trading of the website.

RESPONSIBILITIES:

• Create and implement a digital marketing ecommerce strategy across all digital channels including but not limited to email marketing, social media marketing, content creation, SEO, PPC, ads, Google Ads, keyword optimisation & video marketing.
• Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
• Collaborate with the marketing team on the concept, development and implementation of digital marketing plans.
• Ensure channels are kept up to date with correct product, offers, and gift offers as well as updated product shots, banners, new in products/brands.
• Analyse market trends, customer behaviour, and competitor activities to make data-driven decisions.
• Manage the ecommerce promotion calendar and all digital communications as well as blogs for SEO improvements.
• Deliver effective, cohesive, and engaging brand messaging across the company website.