Head of Geo Marketing at Banglalink

Dhaka, Dhaka Division, Bangladesh -

Full Time

Start Date

Immediate

Expiry Date

15 Oct, 26

Salary

0.0

Posted On

17 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Geo Marketing, Network Coverage Strategy, Commercial Analytics, Market Intelligence, GIS Software, Commercial Network Planning, Site Monetization, Business Case Leadership, Network Optimization, Location Intelligence, MS Excel, PowerPoint, Data Modeling, Market Analysis, Strategic Planning, Cross-functional Leadership

Industry

Telecommunications

Description

Job Description At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long-term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all. * Lead the development of geo-marketing and network coverage strategies by translating market potential, customer demand, and business priorities into optimized site deployment plans that maximize revenue, subscriber growth, and network reach. * Lead commercial analytics and market intelligence initiatives by integrating customer, network, sales, and competitive data to identify growth opportunities, optimize investment decisions, and provide actionable insights that drive revenue, subscriber acquisition, and market share growth across geographies * Drive commercial network planning by partnering with Technology, Marketing, CVM, and Regional teams to identify high-impact coverage opportunities, prioritize investments, and ensure alignment between network expansion and business objectives. * Own the end-to-end coverage planning framework, ensuring effective allocation of 2G, 3G, 4G, and future network assets across regions to strengthen market leadership and improve customer experience. * Establish and govern a comprehensive performance intelligence ecosystem, delivering actionable insights on site performance, cluster growth, regional trends, and strategic initiatives to support executive decision-making. * Lead the design and execution of site monetization strategies by transforming network investments into commercial value through cross-functional go-to-market initiatives, customer acquisition programs, and targeted revenue growth campaigns. * Develop long-term geo-marketing business plans and investment roadmaps, translating corporate growth ambitions into sub-district level forecasts, traffic projections, network demand models, and expansion priorities. * Provide strategic business case leadership for network investments, evaluating commercial viability, forecasting revenue impact, assessing investment returns, and supporting data-driven capital allocation decisions. * Champion network optimization and modernization initiatives by identifying performance gaps, driving relocation and enhancement strategies, and maximizing the commercial return of existing network assets. * Drive innovation in market analytics, location intelligence, and commercial network planning by leveraging advanced data models, customer insights, and emerging technologies to improve planning accuracy and business outcomes. * Build strong cross-functional partnerships across Commercial, Technology, Finance, Digital, and Regional teams to ensure network planning, performance management, and investment decisions consistently deliver sustainable growth and competitive advantage. Academic Qualification * An additional qualification or background in Business Administration will be preferred. Job Experience Required * 10-12 years of total experience including 3 years of relevant experience in Geo Marketing Required Capabilities * Good understanding of Geographical Information System (GIS) software * Good understanding of demographic and economic profile of different geography & market insight * Good knowledge on competitor’s business and coverage plan * Good knowledge on dashboard, reporting and analysis techniques * Advanced proficiency in MS Excel and PowerPoint > > Banglalink Digital Communications is one of Bangladesh’s leading telecom and > digital service providers, committed to transforming the way people connect, > communicate, and innovate. As a subsidiary of VEON, Banglalink combines global > expertise with a deep understanding of local needs to deliver cutting-edge > services to millions of customers across the country. > Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is > reflected in all levels of our organization. Our workplace is designed to > inspire and empower individuals, creating an environment where ideas thrive, > contributions are valued, and innovation flourishes. We encourage every team > member to take initiative, explore new possibilities, and grow both personally > and professionally in a fast-evolving digital landscape. > At Banglalink, we are committed to foster a supportive and inclusive culture > that celebrates diversity and encourages collaboration. We actively create > opportunities for all individuals to succeed, while our learning initiatives > and digital upskilling programs, ensure our people are equipped to excel in > their careers and shape the future. > Banglalink is a place where innovation, agility, and understanding come > together to create meaningful impact. Join us and be part of a team that’s > reshape the future of connectivity and digital transformation.

Responsibilities

Lead the development of geo-marketing and network coverage strategies to maximize revenue and subscriber growth. Oversee commercial analytics and site monetization to align network investments with business objectives.