CHANGE THE WAY THE WORLD TRAVELS

Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009, millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by 17 other local offices across the globe.
Ready to join a diverse community of over 900 fellow explorers dedicated to revolutionizing the travel experience industry? Check out our careers site to learn more.
GetYourGuide is the place to book the best experiences in destinations across the globe. We are now searching for a Head of Influencer Marketing. This is a full-time role at our Berlin office.
As Head of Influencer Marketing, you will lead the development of a world-class influencer marketing capability. You will oversee a unified team responsible for driving both upper-funnel brand awareness, lower-funnel revenue growth and UGC content generation at scale through innovative influencer strategies.

You will:

• Lead and develop the Influencer Marketing team, merging community management and influencer activation functions into a unified, high-performing unit.
• Define and execute a full-funnel influencer marketing strategy that drives both brand awareness and revenue growth.
• Drive innovation in influencer marketing, experimenting with emerging platforms, formats, and technologies to stay ahead of industry trends.
• Oversee the development of scalable systems for acquiring, onboarding, engaging, and monetizing a global community of creators.
• Build long-term relationships with influencers, fostering loyalty and alignment with GetYourGuide’s brand values.
• Collaborate with cross-functional teams (Brand, Content, Performance Marketing, Product, and Analytics) to integrate influencer-generated content into broader marketing campaigns and platforms.
• Implement tools and processes to measure the impact of influencer campaigns, including incrementality studies, brand lift, reach, ROI, and conversion metrics.
• Optimize the performance of influencer storefronts and affiliate programs to maximize revenue.
• Scale influencer-generated content to be leveraged effectively across paid, owned, and earned media channels, as well as in our marketplace.
• Mentor and develop team members, fostering a culture of innovation, collaboration, and accountability.