Head of Go To Market Operations at Job Mobz

San Francisco, California, United States -

Full Time

Start Date

Immediate

Expiry Date

12 Feb, 26

Salary

0.0

Posted On

14 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Campaign Strategy, Brand Development, Messaging, Partner Marketing, Channel Marketing, Onboarding, Product-Led Activation, Growth Analytics, Forecasting, Financial Modeling, Data Architecture, M&A Diligence, Integration Execution, Creative Depth, Operational Ownership

Industry

Staffing and Recruiting

Description

Company Description Employer.com is building the modern financial platform for small businesses — combining bookkeeping, payroll, banking, and tax into one connected experience. Through our Mainstreet and Bench Accounting brands, we help tens of thousands of business owners save time, understand their finances, and access the resources they need to grow. Our mission is simple: make entrepreneurship easier and more rewarding for everyone. Job Description We have an unprecedented opportunity to scale a multi-product platform across bookkeeping, payroll, banking, and financial services — and expanding through both partnerships and strategic acquisitions. To unlock this next phase, we need to elevate our marketing engine and ensure that the underlying systems, data, and economics are tightly understood and optimized. This role bridges brand, growth strategy, financial rigor, and operational scaling. The Role We’re hiring a Head of GTM Operations & Growth Marketing to own the full go-to-market growth system — from top-of-funnel market presence to onboarding, lifecycle performance, and revenue attribution. You will lead: Marketing + Campaign Strategy Design and run integrated campaigns across paid media, social, email/lifecycle, content, and experimentation. Brand Development + Messaging Craft a consistent narrative across web, product surfaces, sales assets, and external channels. Partner & Channel Marketing Build co-marketing programs, activation playbooks, partner content, and referral funnel reporting. Onboarding & Product-Led Activation Work with Product to improve time-to-value and explore hybrid/PLG motion models. Growth Analytics, Forecasting & Financial Modeling Own campaign performance models, CAC/LTV calculations, funnel conversions, revenue pacing, and pipeline contribution forecasting. Systems, Attribution & Data Architecture Ensure CRM, MAP, tracking, and analytics platforms are integrated and reporting is accurate. M&A Diligence & Integration Execution Participate in commercial due diligence, model pre/post-acquisition revenue scenarios, and lead the GTM integration playbook. This is a strategic and hands-on leadership role. You architect the plan and execute the work. Why This Role Is High Impact You’ll be responsible for: How we tell our story How we create demand How we convert and activate customers How we measure performance and efficiency How we integrate acquired GTM motions into one scalable model You influence revenue, product perception, partner ecosystem depth, and enterprise value — directly. Qualifications You’re someone who has led marketing and GTM enablement in a scaling environment. You bring a strong mix of the following: Marketing & Creative Depth Campaign planning, messaging architecture, brand voice, social narrative fluency Strong eye for creative, design direction, landing page and asset development Growth & Lifecycle Capability Email nurture, onboarding flows, experimentation frameworks, retention loops Comfort with funnel math, segmentation, activation levers, and user journeys Revenue & Financial Rigor Fluency in CAC/LTV, dollar retention curves, cohort analysis, payback math Ability to build forward-looking marketing efficiency and revenue contribution forecasts Experience modeling pre/post-M&A GTM economics and integration cost assumptions Operational & Systems Ownership Salesforce + MAP + attribution platforms + lifecycle automation tools Experience owning reporting dashboards and leading weekly forecast rhythms Additional Information Location: Remote (U.S.-based)

Responsibilities

The Head of GTM Operations & Growth Marketing will own the full go-to-market growth system, overseeing integrated campaigns, brand messaging, partner marketing, and onboarding strategies. This role also involves managing growth analytics and ensuring the integration of acquired GTM motions into a scalable model.