Head of Growth and Marketing at Elevation Capital

Gurugram, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

12 Oct, 26

Salary

0.0

Posted On

14 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Strategy, Growth Marketing, Market Positioning, Consumer Acquisition, Performance Marketing, Content Strategy, SEO, Funnel Optimization, B2C Marketing, B2B Marketing, P&L Management, Audience Research, Data Analysis, Storytelling, Campaign Management, Cross-functional Leadership

Industry

Venture Capital and Private Equity Principals

Description

This role is with one of our portfolio company. We are looking for a founder-minded Head of Growth & Marketing to own the company's brand narrative, market positioning, and full-funnel growth. You will define that story, build the brand infrastructure behind it, and translate it into growth loops. If you've done 0-to-1 market-building, developed insight-led positioning frameworks, marketed a consumer product — this is the role. Responsibilities: Define company's brand narrative and positioning for distinct audiences. Build the consumer brand from the ground up — what it stands for, who it's for, and why. Build the positioning ladder: what it stands for, who it serves, and why it wins against alternatives. Commission and use audience research, customer insights, and competitive intelligence to sharpen positioning regularly. Drive brand consistency across all surfaces — digital, content, events, partnerships, and PR. Develop customised messaging, outreach frameworks, and engagement playbooks for each cohort — not one-size-fits-all. Work with product and data teams to measure brand health, customer NPS, and advocacy beyond vanity metrics. Drive consumer acquisition across paid, organic, creator-led, and referral channels with clear CAC and payback discipline. Lead strategy and execution across Instagram, LinkedIn, YouTube, and emerging platforms for both B2C (consumer) and B2B audiences. Build a content engine: editorial calendar, platform-native formats, production workflow, and a test-and-learn rhythm. Own paid acquisition strategy across Meta, Google, and relevant platforms — budgeting, creative strategy, and ROAS. Build SEO as a long-term compounding asset: keyword strategy, content SEO, and technical SEO in partnership with engineering. Design and run growth experiments: landing pages, funnel tests, cohort A/Bs — with fast failure cycles. Manage the full funnel from awareness to activation with clear KPI ownership at each stage. Build integrated campaigns spanning owned, earned, and paid channels — always anchored to a sharp positioning brief. 7–12 years in marketing with a strong track record spanning brand strategy and growth — not one or the other. Experience doing 0-to-1 market-building — launching a brand, a product, or a platform in a new market. Demonstrated ability to develop insight-led positioning frameworks and translate them into integrated campaigns. Comfort owning P&L or significant budget — not just executing campaigns but making investment decisions. Direct B2C / D2C marketing experience — owning a consumer funnel including acquisition, retention, and repeat purchase. Hands-on exposure to performance marketing — Meta Ads, Google Ads, analytics platforms. Strong storytelling instinct — can write a crisp brand brief as easily as a media plan. Experience managing cross-functional teams and external agency relationships.

Responsibilities

The role involves owning the company's brand narrative, market positioning, and full-funnel growth strategy. Responsibilities include driving consumer acquisition across multiple channels and building a scalable content engine to increase brand health and advocacy.