Head of Growth & Commercial at Ralali Group

South Tangerang, Banten, Indonesia -

Full Time

Start Date

Immediate

Expiry Date

20 Apr, 26

Salary

0.0

Posted On

20 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth, E-commerce, Commercial Strategy, Content-Driven Commerce, Marketplace Excellence, Unit Economics, A/B Testing, SEO, Content Creation, Creator Economy, Data Analysis, Team Leadership, Demand Planning, Pricing Strategy, Promotional Governance, Offline Expansion

Industry

Holding Companies

Description

Role Summary Were hiring a builder-leader with founder mentality to scale Ralalifood using an online-first playbook inspired by the best consumer brands that win digitally first (fast iteration, content-driven commerce, marketplace excellence, strong unit economics). You will own end-to-end growth across marketplaces + D2C, building a repeatable engine that later expands into selective offline channels. This is a hands-on + strategic role: you set direction, ship weekly experiments, build the team, and own revenue outcomes. What You'll Own (Outcomes) Build a predictable online revenue engine (marketplaces + D2C) with strong contribution margins Create a content-commerce machine (creator/KOL, UGC, live, short video) that drives conversion Win marketplace fundamentals: ranking, reviews, pricing architecture, promo governance, retention Expand to offline (phase 2) once online traction is proven: key accounts/distributors with discipline Key Responsibilities 1) Online-First Growth (Marketplaces + D2C) Own GMV/Net Revenue and contribution margin across marketplaces (Tokopedia/Shopee/TikTok Shop/etc.) and D2C Lead weekly growth sprints: hypothesis test learn scale (A/B testing, pricing tests, creative tests) Drive funnel performance: traffic, conversion rate, AOV, repeat rate, CAC, MER/ROAS Build marketplace excellence: assortment strategy, hero SKU focus, SEO/keyword strategy, ratings/reviews, store ops 2) Content-Commerce Engine Build a high-output content system: short video, UGC, creator seeding, affiliates, live shopping Develop playbooks for hooks, creatives, landing pages, and product storytelling that convert Run creator/KOL partnerships with measurable ROI and scalable ops Create campaign calendar aligned with launches, promos, seasonality, and inventory 3) Pricing, Promotion & Unit Economics Discipline Set pricing architecture by channel (RSP, bundles, promo guardrails) to avoid margin leakage Own promo governance and spending efficiency (voucher strategy, platform subsidies, trade-offs) Partner with Finance to track contribution margin by SKU/channel and scale what is profitable 4) Team & Cross-Functional Leadership Build and lead a lean, A-player team (performance, content, ecom ops, creative, KAM/BD as needed) Work closely with Supply Chain/Production on demand planning, availability, and launch readiness Establish dashboards, weekly business review, and a performance culture 5) Offline Expansion (Phase 2) After online traction, design a disciplined expansion into selective offline channels Set distributor/key account strategy and manage terms with margin protection Ensure online learnings (hero SKUs, messaging, pricing) translate to offline execution Ideal Candidate Profile (Must Have) 7–12+ years in growth / e-commerce / commercial for FMCG/food/consumer brands Proven experience scaling online-first (marketplaces and/or D2C) with strong unit economics Highly executional: can build strategy and get hands-on in ads, content briefs, store ops, analytics Strong understanding of modern digital playbooks: performance + content-commerce + creator economy Comfortable in ambiguity, fast-paced environment, and building from 0-> 1 then 1 -> 10 Founder Mentality Signals (Were explicitly screening for this) Acts like an owner: resourceful, scrappy, accountable for outcomes, not job scope Fast iteration mindset: ships weekly, learns quickly, kills what doesn't work Uses data but not paralyzed by it; balances speed with unit economics discipline Builds teams and systems that scale, not heroics forever Nice to Have Exposure to Rapid Growth playbooks (content commerce, live commerce ops, affiliate scale) Experience launching hero SKUs and building a brand through marketplaces first Experience expanding from online traction into modern trade/distributor networks What Success Looks Like (First 90–180 Days) Clear online growth plan + KPI dashboard and weekly sprint rhythm Improved marketplace health: conversion, store rating, keyword ranking, review velocity Content engine running with consistent output and measurable lift Contribution margin tracking by SKU/channel with promo guardrails A clear offline expansion thesis (only after online traction is proven)

Responsibilities

The Head of Growth & Commercial will own end-to-end growth across marketplaces and D2C, building a predictable online revenue engine and a content-commerce machine. They will lead a team, drive funnel performance, and expand into offline channels once online traction is proven.