OUR STORY:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We’re working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.
Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix, Steuerbot and TaxScouts, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we’re rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016

ROLE OVERVIEW:

The Head of Growth Marketing at Taxfix is responsible for driving efficient and effective growth across user acquisition channels and cross-departmental initiatives. This role leads the performance marketing strategy, oversees a significant budget, and collaborates cross-functionally to build a robust, data-driven marketing framework optimized towards efficient growth.
As a key leader, this individual will guide a high-impact team to optimize marketing investments, drive measurement innovation, and implement new innovative acquisition strategies that drive sustainable growth and achieve revenue targets.

WHAT MAKES THIS ROLE EXCITING:

• You will take ownership of a mid-8-figure budget and shape the future of Taxfix’s acquisition strategy.
• Largely contribute in mid to long-term brand building investments that convert people in both the short and long-term.
• Lead innovative efforts in marketing measurement, marketing growth, experimentation, and MarTech.
• Tackle a multi-product, multi-market environment, designing scalable solutions that drive sustainable growth.
• Grow within an acquisition-driven environment, with opportunities to expand scope and deepen your expertise.

YOUR RESPONSIBILITIES:

• Manage and optimize the majority of our marketing budget with the goal to maximise the generated revenue inside CLV:CAC ratio constraints.
• Lead and improve daily, weekly, and monthly marketing decision-making processes, optimizing channel performance and budget allocation in collaboration with our marketing analytics team.
• Together with marketing analytics and MarTech teams, iterate and develop our marketing measurement framework and tech stack, improving decision-making and channel optimization.
• Redefine our user acquisition operating model with a focus on ROAS improvement through an improved channel mix, robust processes, and enhanced tooling.
• Identify and validate new acquisition opportunities and establish and drive a structured experimentation framework, facilitating rapid and quality-driven testing cycles for channels and performance creatives.
• Collaborate with MarTech to identify, evaluate, and implement sophisticated technical opportunities that drive operational efficiencies, growth and strategic advantages.(workflow automation, AI agents, web2app, value based bidding, conversion tracking…).
• Work closely with product and product marketing functions to ensure product development and go-to-market reflect acquisition realities and needs.
• Develop, and mentor a team of high-performing individuals, fostering a culture of curiosity, accountability, follow-through and a strong drive to challenge the status quo.