Head of Growth Marketing at Marlee

, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

04 Mar, 26

Salary

0.0

Posted On

04 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Growth Marketing, Customer Acquisition, Product Adoption, Campaign Optimization, Marketing Technology, Data Analysis, Web Analytics, Channel Performance, CRO, SEO, Performance Marketing, Email Marketing, Customer Retention, Strategic Clarity, Global Marketing, Automation

Industry

Software Development

Description

About the company Fast-track your career with the Marlee Talent Pool. We're not just matching you with your ideal roles but unlocking your long-term career potential. Marlee goes above and beyond by identifying key strengths for your CV, helping you discover a career direction you might not have considered where you can truly thrive, and guiding you to develop those essential soft human skills that close gaps in your resume. Marlee's innovative approach then places you in teams where you'll flourish. Using cutting-edge motivational science, we connect you with roles in teams and within organizations that make your heart sing and help our partners build their dream teams. About the role In this role, you'll be in charge of expanding customer acquisition while enhancing product adoption through scaled communication. Your success in generating high-quality traffic, nurturing prospective customers to product usage, and maximizing adoption will fuel the next chapter of our partner's growth story. What you’ll do: Cultivate a global center of excellence for Growth Marketing, overseeing people, processes, and tooling/automation Develop and implement strategies to drive acquisition across Performance, SEO/Organic, and other global channels Implement campaign strategies to foster global customer retention via email, in-product, and other scaled communication channels Transform our partner’s website into a powerful acquisition and conversion funnel Support ideation and execution of local Growth Marketing initiatives worldwide and be ready to adopt global strategies into local market dynamics Coordinate with different teams across the business to showcase a diversity of product offerings, gain deeper understanding of channel performance and improve the quality and consistency of customer journeys Our partner is looking for someone who has: Deep experience with scaling a B2B, Growth Marketing function globally A proven track record of utilizing paid and organic channels to achieve ambitious growth targets Strong grasp of product positioning and translating into campaign optimization Expertise in Marketing Technology and is highly comfortable with growth experimentation and CRO A strong analytical mindset with a good hand in data; skilled with web analytics tools and channel performance and attribution Equipped with strategic clarity; keen on optimizing the entire scope of the funnel

Responsibilities

You will be responsible for expanding customer acquisition and enhancing product adoption through scaled communication. Your role will involve cultivating a global center of excellence for Growth Marketing and transforming the partner’s website into a powerful acquisition and conversion funnel.