Head of Growth Marketing at ShopBack

, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Feb, 26

Salary

0.0

Posted On

08 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Yes

Skills

Growth Marketing, Customer Acquisition, Campaign Management, Data Analysis, Performance Reporting, Budget Management, Team Management, Creative Campaign Development, Problem Solving, Interpersonal Skills, Communication Skills, AI Tools, eCommerce, B2C Marketing, Social Media, Digital Marketing

Industry

technology;Information and Internet

Description

Our Journey ShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel — not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World’s Most Rewarding Way to Shop — and looking for bold, driven individuals to join us. The Role We’re looking for a dynamic and experienced growth marketing expert to drive customer acquisition, growth, and campaigns. In this role, you’ll collaborate with local teams and regional stakeholders to achieve ambitious goals. If you’re a self-motivated and innovative marketer with exceptional people management skills, we’d love to hear from you! Note: This role is based in Austin, Texas. Relocation support to Austin, Texas will be provided. \n Your Adventure Ahead Develop and Execute Marketing Strategy: Create and implement high-ROI strategies to drive user acquisition, growth, and retention across channels like CRM, social media, partnerships, digital marketing, content, and influencers. Drive Demand Growth: Oversee user development funnels for existing and new business initiatives, ensuring consistent growth. Analyze and Optimize: Leverage data and reports to derive actionable insights, present impactful analyses, and recommend key initiatives for optimization. Report Performance: Monitor and evaluate campaign outcomes, providing detailed performance reports and insights to stakeholders. Manage Budgets: Oversee marketing budgets, ensure accurate ROI forecasting, and allocate investments strategically. Essentials to Succeed Experience: 7–10 years in performance marketing strategy and team management, with a strong preference for backgrounds in eCommerce, payments, B2C marketing, social media, or start-ups. Proven Success: Demonstrated ability to design and execute impactful, creative marketing campaigns across diverse channels. Problem-Solver: A structured thinker who excels at breaking down complex challenges into actionable solutions. Data-Driven: Expertise in analyzing both quantitative and qualitative data to inform strategy, decision-making, and product development priorities. Business Acumen: Skilled in budget management, commercial decision-making, and performance reporting. Effective Communicator: Outstanding interpersonal and communication skills, with a talent for building relationships at all levels. Creative Vision: A knack for innovative thinking, both in campaign development and process improvement. AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows, enhance productivity, and drive efficiency at scale. \n ShopBack offers competitive salaries in addition to health and wellness focused benefits including medical, dental, and vision benefits; 401(k) with company match, an Employee Stock Option Plan, Maternity and Parental leave, Paid Time Off, Additional Time Off Policy, Company Holidays, as well as employee-focused engagement and development programs, including Individual Development Fund and company-sponsored events. ShopBackers' DNA Grit - We tackle all challenges head-on, working together to solve problems and achieve success. Hunger - We value hard work, and having relentless drive. Speed - We move fast and have a bias for action, all to deliver maximum impact. Impact - We focus on results, always aiming for the best possible outcomes and timelines. Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles. Exclusively for ShopBackers Career progression paths and opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on your performance. Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day. Work-From-Anywhere benefit to enable you to thrive personally and professionally. ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference! We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and/or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting dpo@shopback.com.

Responsibilities

Develop and execute high-ROI marketing strategies to drive user acquisition and retention. Analyze data to optimize campaigns and report performance to stakeholders.