Key responsibilities will include:

• Developing and executing the organisation's digital growth strategy.
• Driving customer acquisition through data-driven marketing initiatives and channel optimisation.
• Leading performance marketing activity across paid and owned channels, ensuring strong commercial returns.
• Enhancing ecommerce performance and customer journeys to improve conversion and revenue generation.
• Building effective CRM and lifecycle marketing strategies to increase customer retention and lifetime value.
• Using customer and commercial insights to identify new growth opportunities and improve decision-making.
• Establishing meaningful performance reporting and KPI frameworks to monitor effectiveness and ROI.
• Leading, developing and growing a high-performing digital team.