Head of Growth & Retention Marketing at MoneyHero Group

, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

05 Feb, 26

Salary

0.0

Posted On

07 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Leadership, P&L Management, Multi-Channel Campaigns, AI Marketing Tools, Analytics Platforms, Project Management, Communication Skills, Collaboration Skills, Data-Driven Decision Making, Customer Retention, Performance Marketing, CRM Strategy, Team Building, Creative Campaign Management, Budget Management

Industry

Software Development

Description

About Us MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching over 7.4m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan. The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing. What We Offer You will be entitled to a competitive salary and attractive benefits, including: Annual leave, birthday leave, tenure leave, international remote work leave, and more Professional trainings, career advancement and internal mobility opportunities Competitive benefits including insurance and mental wellness program About the Job A Head of Growth and Retention Marketing for MoneyHero is a senior leader responsible for developing and executing strategies to both acquire new customers and retain existing ones, with the ultimate goal of driving revenue and profitability. This role involves data-driven decision-making, managing budgets and teams, and using various channels and tools like CRM and marketing automation platforms to oversee the entire customer journey, from initial awareness to long-term loyalty. Key responsibilities Strategy development: Create and implement a full-funnel marketing strategy that focuses on both customer acquisition (bringing in new customers) and retention (keeping existing customers engaged). Campaign Management: Lead overall creative and communication through ad copies and visuals being the best possible representation for campaigns. Keep a pulse on marketplace and user acquisition trends to ensure our marketing activities remain relevant to the consumer and we are constantly optimizing our efforts Performance marketing: Manage and guide paid advertising campaigns across various platforms (e.g., Google, Meta) to drive profitable growth and manage a marketing budget for maximum ROI. Customer retention: Spearhead initiatives to increase customer lifetime value (CLV), repeat purchase rate, and overall loyalty through personalized campaigns and loyalty programs. Team leadership: Build, lead, and motivate a high-performing marketing team, fostering a culture of data-driven experimentation and results. AI & Data-Driven Optimization: Use AI-powered tools to automate campaign targeting, creative testing, and budget allocation. Monitor funnel metrics (applications, approvals, cancellations) and optimize for issued revenue and GP contribution.. CRM and automation: Oversee CRM strategy, including segmentation, automation, and personalization, to boost engagement and revenue. Performance Management: Track campaign ROI, CAC/LTV, and GP contribution. Cross-functional collaboration: Work closely with other departments (e.g., performance marketing, product, commercial and operations) to ensure alignment across all customer-facing efforts. In this role, we are looking for someone with: 10+ years of generalist marketing experience; including strong digital marketing and start-up experience ideally in banking, fintech, insurance, or e-commerce. 3+ years of leadership experience, including management of teams Previous experience managing a P&L and strong commercial acumen Strong track record of running multi-channel campaigns (performance, CRM, content, brand, affiliates). Familiarity with AI marketing tools (e.g., predictive targeting, automated bidding, content generation, attribution). Proficiency in analytics platforms (Google Analytics, Meta, Google Ads, CRM dashboards). Excellent cross-functional project management skills — able to work with Commercial, Brand, PR, Product, Tech, Content, and Country teams. Strong analytical mindset; able to link campaign metrics to P&L impact. Excellent communication and collaboration skills, with ability to influence across functions and geographies. Success Metrics: Vertical campaign ROI and contribution to revenue/GP. CAC/LTV improvement and issued conversion rates. Partner satisfaction with campaign execution. Speed and efficiency of campaign delivery. #MoneyHero #LI-BP1 #LI-Hybrid What can you expect from us? Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission. Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people’s lives. Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun. Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career. Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group EEO Statement MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

Responsibilities

The Head of Growth and Retention Marketing is responsible for developing and executing strategies to acquire new customers and retain existing ones, driving revenue and profitability. This role involves managing budgets, teams, and utilizing various marketing channels to oversee the customer journey.