Head of GTM Strategy at Breeze Airways™

, , United States -

Full Time

Start Date

Immediate

Expiry Date

14 Jan, 26

Salary

0.0

Posted On

16 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Go-To-Market Strategy, Product Marketing, Growth Roles, Analytical Skills, Strategic Thinking, Cross-Functional Leadership, Customer Insights, Brand Awareness, Sales Enablement, Partnership Development, Market Positioning, Competitive Analysis, Customer Personas, Thought Leadership, Continuous Improvement

Industry

Description

Are you passionate about solving complex challenges in the fintech space? We’re looking for talented individuals to join our dynamic startup, backed by Sequoia Capital. We’re building the universal payment layer to unify all currencies—fiat and crypto—so businesses and consumers can transact seamlessly. If you're passionate about creating innovative solutions in a dynamic, fast-paced environment, we want to talk to you. We’re hiring a Head of GTM Strategy to define and execute Breeze’s go-to-market approach across all customer segments, channels, and products. This role will play a critical part in driving alignment between product, marketing, sales, and partnerships — ensuring Breeze captures new markets, accelerates adoption, and builds category leadership. What You’ll Do Market Positioning & Strategy Define and continuously refine Breeze’s market positioning, value propositions, and differentiation strategy. Conduct competitive landscape analysis and market intelligence to identify opportunities and threats. Develop clear segment-level strategies (e.g., SMB, enterprise, geographic focus). Align GTM initiatives with Breeze’s strategic growth priorities and product roadmap. Customer-Led Product Development Collaborate with Product and Customer Success to integrate customer insights into product planning. Define customer personas, needs, and use cases to guide feature prioritization. Partner with Product Marketing to translate technical benefits into compelling narratives. Support early-stage launches through customer validation, beta testing, and structured feedback loops. Brand Awareness & Positioning Partner with Marketing to drive brand visibility, credibility, and category leadership. Ensure consistent brand messaging across all channels and touchpoints. Oversee thought leadership, PR, and content programs that strengthen brand equity. Track and optimize brand performance through awareness and sentiment metrics. Sales & Marketing Enablement Build and maintain a GTM enablement toolkit — pitch decks, case studies, playbooks, and battlecards. Partner with Sales Leadership on rep training and certification programs. Ensure enablement content reflects up-to-date market realities and customer needs. Measure enablement impact through sales performance metrics and conversion data. Partnerships & Channel Strategy Identify and cultivate strategic technology, channel, and co-marketing partnerships. Develop joint GTM frameworks and shared KPIs with partners. Track and optimize partner performance and ROI. Explore ecosystem development to expand reach and accelerate adoption. Go-To-Market Planning & Execution Lead end-to-end GTM planning for new products, features, and market entries. Drive cross-functional alignment across Product, Sales, Marketing, Operations, and Support. Define clear success metrics for each launch and track performance. Run post-launch retrospectives to drive continuous improvement. Key Deliverables Annual GTM strategic plan aligned with company objectives. Market segmentation and positioning frameworks. Customer persona and insight reports. Sales and marketing enablement toolkit. Brand awareness and thought leadership plans. Partnership roadmap and performance dashboards. Quarterly GTM reviews and refinements. What We’re Looking For 12+ years in go-to-market strategy, product marketing, or growth roles (experience in fintech, SaaS, or payments a strong plus). Proven success building and scaling GTM frameworks across multiple regions or segments. Strong analytical and strategic thinking skills — able to synthesize market data into actionable insights. Excellent communicator with cross-functional leadership experience. Comfortable operating in a fast-paced, high-ambiguity startup environment. Passionate about bridging product, sales, and marketing to drive measurable growth. Why Join Us Competitive salary + equity plan 21 days PTO Flexible benefits: annual medical allowance, productivity allowance, gym membership/personal well-being subsidy Annual team retreat trip Work alongside a world-class team backed by Sequoia Capital with a healthy runway Our Culture Fast-paced and dynamic – We adapt quickly to capture opportunities. Builder’s mindset – We value initiative, creativity, and ownership. Collaborative – Product, GTM, and operations work as one team. Continuous learning – We share expertise and push boundaries. Apply now and help us build the future of payments at a global scale!

Responsibilities

The Head of GTM Strategy will define and execute Breeze’s go-to-market approach across all customer segments, channels, and products. This role will drive alignment between product, marketing, sales, and partnerships to capture new markets and accelerate adoption.