Head of Hub Marketing (GC) _PT at Bosch Group

Hangzhou, Zhejiang, China -

Full Time

Start Date

Immediate

Expiry Date

03 Jun, 26

Salary

0.0

Posted On

05 Mar, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Operations Leadership, Trade Marketing, Brand Activation, Media Mix, Budget Management, Performance Tracking, Communication, Team Leadership, English, Mandarin Chinese, ROI Optimization, Launch Coordination, Digital Platforms, Social Media, Influencer Marketing

Industry

Software Development

Description

公司介绍 Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch. 职位描述 •Translate global frameworks into actionable hub-level concepts, consolidating inputs from Hub Trade Marketing and Hub Brand Activation, and country-specific Trade Marketing activities, and adopting them to hub priorities •Set hub-level media and channel mix, consolidate MSP and steer C-budget allocation guided by country targets, optimizing resource use across Hub and markets to maximize ROI •Integrate global performance tracking and reporting frameworks to regional level, ensuring consolidation of campaign and touchpoint KPIs across all levels for a holistic view of hub marketing effectiveness Steer Hub and country-specific Trade Marketing activities - incl. launch coordination, retail online, pricing/ promotions, product assortment/ price setting, sales support, events – and country-specific in-store & POS activation, product training, and local initiatives, ensuring consistency and alignment with hub objectives Steer Hub Brand Activation activities, incl. digital platforms & SoMe/ influencer, and on-/ offline content execution, ensuring brand coherence and relevance across hub markets •Steer and guide effective process for briefing local requirements to regions on e.g., paid media purchasing or SoMe execution •Develop processes for content requests from CPH, for adoption and localization, e.g., for “local-for-local” campaigns •Oversee hub event processes and sign off on key events, ensuring quality, relevance, and strategic alignment with both regional standards and local customer needs •Collaborate closely with Hub CBDs and country CBDs, ensuring seamless alignment of strategies, processes, and execution across all levels 职位要求 •Senior-level experience in marketing strategy and operations leadership •Proven expertise in marketing frameworks, budget management and performance tracking •Strong communicator with a track record of leading diverse, multinational teams •Exceptional communication skills, Fluent in English and Mandarin Chinese (written and spoken) are essential; additional languages an advantage •Proven experience at Salary Level (SL1) or identified as high-potential (Talent Pool SL2) •Currently holds a leadership position with demonstrated success Legal Entity: Bosch Power Tools (China) Ltd.

Responsibilities

This role involves translating global marketing frameworks into actionable hub-level concepts, consolidating inputs from various trade marketing and brand activation activities, and steering media/channel mix and budget allocation to maximize ROI. The Head of Hub Marketing will also steer hub and country-specific trade marketing and brand activation activities, ensuring brand coherence and strategic alignment.