HEAD OF INDIVIDUAL GIVING

Salary: £40,443
Hours: 37.5 hours per week
(occasional working outside of normal working hours)
Location: Gravesend DA11 7HQ
ellenor is a charity and a specialist palliative care provider for adults and children in Dartford, Gravesham and Swanley, and for children across the London Borough of Bexley. The Organisation has In-patient, Community, Wellbeing and therapeutic services at Northfleet.
Are you a passionate and driven leader looking for an exciting opportunity to make a real impact? We’re seeking a dedicated Head of Fundraising to play a key role in our dynamic Income Generation team.
As a key leader in this role, you’ll develop and implement innovative fundraising strategies, engaging individual donors while strengthening relationships with current and prospective supporters. Your work will ensure donors feel valued and appreciated, helping to drive our mission forward.
If you are committed to making a difference and want a rewarding role where your efforts provide care and support to those who need it most, we’d love to hear from you!

Key Responsibilities of the role include:

• Set and deliver a clear strategy to grow the active donor base and maximise long-term sustainable income from all individual giving income streams. Implement a strong multi-channel direct marketing fundraising programme to achieve this.
• Include setting realistic forecast models and targets to achieve desired outcomes.
• To be responsible for developing an effective integrated communications programme for cash donors and regular givers.
• Utilise audience segmentation and database insights to extract, analyse and segment data. Implementing clear strategies and supporter journeys that drive growth in target audiences, income and lifetime value.

• Provide strong leadership to the team to achieve targets. Lead and own effective reporting using internal and external benchmarks by setting clear, measurable KPIs driven by data and insight.

  Essential Requirements:

• Proven success in Individual Giving fundraising, with experience in acquisition and retention strategies.

• Extensive experience in direct marketing and income generation across various media, driving growth in donors and income streams (retention, cash, in-mem, lottery, legacy).
• Strong track record in securing income through lottery schemes, including managing canvassing agencies, Gift Aid, and gambling compliance.
• Data-driven, experienced in setting and reporting on KPIs to drive results.
• Effective leader within both their team and the wider organisation.

APPLICATIONS WILL BE REVIEWED ON AN ONGOING BASIS. THEREFORE, IF YOU ARE INTERESTED, KINDLY SUBMIT YOUR APPLICATION AT YOUR EARLIEST CONVENIENCE AS THE VACANCY MAY CLOSE PRIOR TO THE CLOSING DATE.

At ellenor, we are committed to acknowledging and celebrating our differences, fostering an inclusive environment for all. Join us in building an outstanding and diverse team dedicated to supporting our patients and their families during one of life’s most challenging times.
Head of Individual Giving - Job Descriptio

• Set and deliver a clear strategy to grow the active donor base and maximise long-term sustainable income from all individual giving income streams. Implement a strong multi-channel direct marketing fundraising programme to achieve this.
• Include setting realistic forecast models and targets to achieve desired outcomes.
• To be responsible for developing an effective integrated communications programme for cash donors and regular givers.
• Utilise audience segmentation and database insights to extract, analyse and segment data. Implementing clear strategies and supporter journeys that drive growth in target audiences, income and lifetime value.
• Provide strong leadership to the team to achieve targets. Lead and own effective reporting using internal and external benchmarks by setting clear, measurable KPIs driven by data and insight