MEANINGFUL WORK FROM DAY ONE

The Head of Insights is a key member of the marketing leadership team as well as a strategic thought-partner for the business. The role reports to the Marketing Director with responsibility for deep market and consumer/shopper understanding that is relevant for the overall business understanding, aligned to Brown-Forman’s overall strategic objectives and provides the foundation for effective decision making.
The position leads, inspires and empowers a team of 2 Consumer Insight professionals and partners with a wide range of internal and external stakeholders to influence brand and portfolio strategy, as well as spurring innovative thinking to accelerate business growth for the future.
Success for this position is dependent on deep-rooted curiosity, a strong drive to deliver results, excellence in communication and influencing skills and bold, enterprise-wide thinking. A strong understanding of marketing theory and practice that is up to date with the latest advances in behavioural science, data science and marketing science is required.
During the FTC, the Head of Insights will take the lead on two critical projects; the development of a long-term market strategy and the embedding of a global segmentation study.

WHO WE ARE

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.