GREAT THINGS START HERE

The Brand, Marketing & Communications team is responsible for the development, implementation, and optimisation of an integrated and flexible marketing program to deliver RACV’s business priorities.
As a key team within the Brand, Marketing team & Communications, Leisure Marketing is accountable for driving awareness, engagement, and activation amongst RACV Members and customers across four portfolios – Travel & Experiences, Travel Insurance, RACV Club and Conferences and Events.
We are looking for a dynamic leader to lead the Leisure Marketing team and engage as a key business partner on a day-to-day basis with the senior Leisure leadership team. You’ll play a key role in the Brand, Marketing & Communications team, and the broader Membership & Digital and Leisure teams.

• Lead the development and delivery of the Leisure component of the strategic Brand & Marketing plan to support the achievement of business plan targets for Leisure, and also across the broader enterprise.
• Champion the development and be accountable for the delivery of a robust marketing strategy across the Leisure portfolio, including Member Benefits.
• Develop, optimise, and refine (as necessary) the values-based propositions across this portfolio to ensure benchmarks / targets are continually met and challenged.
• Actively contribute to the development of business strategy and plans working closely with the Leisure leadership team.
• Liaise, negotiate, and influence senior managers in the development and delivery of business and marketing plans.
• Ensure correct and timely input of requirements into broader Marketing teams to support the strategy of the business.
• Role model leadership behaviours and coaching and be accountable for individual development and performance management of the team.
• Own and be accountable for respective portfolio marketing budget and plan outcomes pursuant to this marketing investment.
• Continually champion efficiencies through active planning and optimisation
• Engage and manage key media, creative agency partners and destination partners in order to deliver the work program