The Head of Lifecycle Marketing will own the end-to-end customer journey for both providers and customers on our platform. This includes building and optimizing comprehensive lifecycle marketing strategies to increase customer lifetime value (CLV/LTV), leveraging customer data to drive segmentation (in conjunction with Performance and Product Marketing), and collaborating closely with our Martech, Data, and Product senior leadership teams to ensure seamless CRM stack integration.
This role requires someone with deep experience across both app and web ecosystems, including the use of deeplinking technologies (e.g., Branch.io) to ensure frictionless user experiences across platforms. You’ll partner directly with Product to align lifecycle initiatives with product development, while also demonstrating incremental revenue and LTV growth tied to lifecycle marketing efforts.
You will be responsible for building and scaling lifecycle programs that drive sustained engagement, long-term retention, and measurable business impact.

REQUIREMENTS

• 12+ years of experience in lifecycle/CRM marketing, ideally within a SaaS, marketplace, or mobile-first business.
• Proven success in apps + web marketing with expertise in deeplinking (Branch.io or similar) and cross-platform customer journeys.
• Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Marketo, Iterable) and experience managing a CRM tech stack and Customer Data Platform (CDP).
• Expertise in segmentation, personalization, and data-driven lifecycle strategies.
• Strong analytical skills with a track record of reporting incremental improvements in revenue and LTV from lifecycle efforts.
• Strong cross-functional collaboration skills, with experience working closely with Product, Data, and Engineering senior leadership teams.
• Experience driving acquisition, onboarding, retention, and reactivation strategies with measurable impact.
• Familiarity with attribution models and optimization of the full funnel.
• Excellent communication, leadership, and project management skills.
• Must be available to work regular Eastern Standard Time (EST) business hours on an ongoing basis.
• Fluent English language skills to ensure seamless communication with colleagues and stakeholders; proficiency in Spanish or Polish is a plus.