Head of Market & Customer Activation, APAC at henkel

Pudong, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

19 Jan, 26

Salary

0.0

Posted On

21 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, E-Commerce, B2B Marketing, Team Management, Martech, AI Applications, Product Development, Design Thinking, Sales Experience, Customer Journey, Data, Collaboration, Leadership, Growth Strategy, Marketing Operating Models, Third-Party E-Commerce

Industry

Manufacturing

Description

What you´ll do Lead and execute Henkel HAT marketing strategy, covering both digital marketing and offline events. Head the APAC central CoE team for digital marketing, ensuring governance and standardization for a seamless customer journey. Define and drive the APAC martech roadmap, enhancing skills, capabilities, and marketing operating models (e.g., WeChat, SCRM, WhatsApp, Marketo). Identify and implement digital pilots to accelerate marketing capabilities and deliver ambitious growth and revenue targets (e.g., AI-driven initiatives). Lead and execute Henkel A’s third-party e-commerce strategy across APAC platforms (1688, T-Mall, JD, Shopee, Tokopedia, Bukalapak, etc.). Collaborate closely with global and regional cross-functional teams to drive successful regional rollouts. Build and develop a high-performing team as a center of excellence in B2B marketing, e-commerce, and data for Henkel A. What makes you a good fit Bachelor’s degree or higher. Minimum 10 years of international MNC experience within industrial/chemical/B2B sectors, with strong familiarity across APAC markets (e.g., SEA, China, Japan). Proven leadership experience in marketing, with a track record of partnering with global and regional teams to define strategy and execute hands-on initiatives that drive B2B business growth. Sales experience is a plus. Proficiency in key martech ecosystems such as WeChat, SCRM, WhatsApp, and Marketo. Knowledge and/or experience in AI applications / product development and design thinking is a big advantage. Demonstrated success in team management and people development. Fluency in English and Mandarin. Some perks of joining Henkel Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Global wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Comprehensive Group Insurance Scheme Annual Physical Examination Flexible Benefits cover for dependents Company Products Discount At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

Responsibilities

Lead and execute Henkel HAT marketing strategy, focusing on digital marketing and offline events. Collaborate with global and regional teams to drive successful rollouts and enhance marketing capabilities across APAC.