OVERVIEW

We are seeking a dynamic and experienced Head of Marketing to lead our marketing team and drive our multiple brand’s growth and visibility. The ideal candidate will possess a deep understanding of both traditional and digital marketing strategies, with a proven track record in multichannel marketing, performance marketing, and e-commerce. This role requires a strategic thinker who can manage budgets effectively while fostering creativity within the team. Social media management and growth is a huge aspect of this role.

REQUIREMENTS

• Proven experience in a senior marketing role with a strong portfolio demonstrating successful campaigns across various channels.
• Expertise in SEO, social media marketing, multichannel marketing, digital marketing, content marketing, B2B marketing, performance marketing, e-commerce, email marketing, and analytics.
• Proficiency in Adobe Creative Suite for creating compelling visual content.
• Strong knowledge of WordPress and HTML for website management and updates.
• Exceptional research skills with the ability to analyze data effectively for informed decision-making.
• Excellent copywriting skills with a focus on creating persuasive messaging that drives engagement.
• Experience with Facebook Advertising and other paid media channels is highly desirable.
• Strong leadership abilities with experience managing teams effectively in a fast-paced environment.
• Excellent communication skills with the ability to collaborate across departments seamlessly. Join us as we elevate our brand’s presence in the market through innovative strategies and impactful campaigns!
  Job Type: Full-time
  Pay: $40,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Paid time off

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Burlington, NC 27215 (Preferred)

Work Location: In perso

• Develop and implement comprehensive marketing strategies that align with business goals and objectives.
• Oversee SEO initiatives to enhance organic search visibility and drive traffic to our website.
• Manage social media marketing campaigns across various platforms, ensuring consistent brand messaging.
• Lead advertising sales efforts, including print advertising, digital ads, and Google AdWords campaigns.
• Utilize Adobe Creative Suite to create engaging marketing materials that resonate with target audiences.
• Drive content marketing initiatives by producing high-quality content that supports brand positioning and engages customers.
• Implement B2B marketing strategies to expand our reach within the industry.
• Leverage marketing automation tools to streamline processes and improve campaign effectiveness.
• Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Collaborate with sales teams to align marketing efforts with sales objectives and enhance overall performance.
• Manage product management initiatives to ensure successful product launches and market penetration.
• Oversee budgeting for all marketing activities while ensuring optimal allocation of resources.