Head of Marketing and Sales (m/f/d)
VR-KARRIERE GmbH
Banking and financial services
Worms
- Full-time
- Employment type: Full-time
- €68,000 – €102,000 (XING estimate)
- Hybrid
- Be an early applicant
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Head of Marketing and Sales (m/f/d)
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⚡ Are you a match?
Check out the skills and preferences that fit this role.
Got these skills, too? Add them to your profile:
- Customer Experience Management
- Marketing
- Artificial intelligence
- Brand positioning
- Agile Development
- Communication strategy
About this job
- Sabine Biebesheimer
- Supervision of training
- 06241 - 841-5552
2026-08-28T13:13:50+02:00 https://vr.mein-check-in.de/55091200?position=163708 Job offers CHECK-IN vr.mein-check-in.de#p163708 Volksbank Alzey-Worms eG https://vr.mein-check-in.de/55091200 Volksbank Alzey-Worms eG - Main branch Alzey Hospitalstr. 15 Alzey 55232 rhineland_palatinate DE Volksbank Alzey-Worms eG - Main branch Marktplatz 19 Worms 67547 rhineland_palatinate DE
Head of Marketing and Sales (m/f/d)
Head of Marketing and Sales (m/f/d)
Volksbank Alzey-Worms eG is a successful and well-capitalized cooperative bank with total assets of approximately €5.3 billion and around 620 employees. With its clear focus on customers and members, it stands for close customer relationships, stability, high-quality advice, and reliability. Located in an economically and culturally attractive region, it provides dedicated, competent, and responsible support to private and corporate clients to promote sustainable economic growth. Proudly looking back on its 165-year history, the bank convincingly combines tradition with openness to innovation and change, actively shaping the future together with its employees based on cooperative values and consistently creating tangible added value for customers and members.
This is what you can expect
They strategically develop our marketing and corporate communications, making our brand visible and tangible in the region.
Your responsibilities will include, in particular:
- Development and implementation of a future-oriented marketing, brand and communication strategy
- Empathetic and agile leadership as well as continuous empowerment of the marketing team in a rapidly changing media and technology environment.
- Management of internal and external corporate communications
- Conception of effective marketing and sales campaigns across all communication channels
- Further development of our regional brand positioning
- Close integration of marketing and sales to optimize digital and analog touchpoints along the entire customer journey.
- Responsibility for traditional marketing instruments as well as digital communication channels
- Further development of data-driven marketing processes and introduction of innovative technologies or establishment of modern AI tools
- Staging the brand through the planning of regional events, modern sponsorship concepts and high-profile public relations measures.
- Control of budget, project and success monitoring of all marketing activities using clear KPIs
- Advising the board of directors and specialist departments on all matters of communication and brand management
What you bring with you
- Successfully completed studies in the field of marketing, communication or media studies, or a comparable qualification.
- Leadership experience in a marketing or communications environment
- Experience in developing and implementing strategic marketing and communication concepts
- Enthusiasm for digitalization, innovation, and the meaningful use of artificial intelligence
- High level of digital competence and experience with modern marketing and communication technologies
- Excellent communication and presentation skills
- Entrepreneurial thinking, decisiveness and the ability to implement ideas
- Enjoyment in developing employees, supporting change, and achieving success together.
Our promise
- Individual professional and personal development opportunities
- Collaboration with various educational academies
- Mobile working possible
- Work-Life-Balance
- Flexible working hours within the framework of trust-based working time
- Unpaid leave possible
- Diverse health benefits (annual budget for health benefits, gym, various online courses and company doctor)
- An attractive compensation system (13th month salary, profit sharing, employee savings plan…)
- Occupational pension scheme
- Special conditions for banking products and insurance.
- Modern workplace environment, own laptop, subsidy for setting up a home office workstation
- Vielfältige Benefits; Business Bike, Job Ticket, IT Leasing …
We look forward to seeing you!
Do you have any questions? Then contact us.
Jürgen Wegener, Director of Marketing and Sales, Phone +49 6241 8415601, juergen.wegener@vb-alzey-worms.de
Melanie Corell, Personnel Development, Telephone 06241/841-5556
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