Job Title: Head of Marketing
Company: AP Finance Brokerage
Location: UK (Remote)
Employment Type: Full-Time
About Us:
AP Finance Brokerage is a leading financial services firm specializing in helping SMEs across the US and UK access unsecured business loans. Our mission is to empower businesses by providing fast, flexible, and innovative funding solutions tailored to their needs.
We are seeking a highly strategic and creative Head of Marketing to lead our marketing initiatives, build brand recognition, and drive customer acquisition. This is a pivotal leadership role that requires a visionary marketer with a proven track record of developing and executing impactful marketing strategies in the financial services sector.
Key Responsibilities:
1. Marketing Strategy: Develop and execute a comprehensive marketing strategy aligned with the company’s growth objectives.
2. Brand Development: Elevate AP Finance Brokerage’s brand identity and positioning in the SME financing sector.
3. Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns to drive customer engagement and lead generation.
4. Digital Marketing: Oversee digital marketing initiatives, including SEO, paid media, social media, and content marketing.
5. Content Creation: Lead the development of compelling content to support brand storytelling and customer education.
6. Market Analysis: Conduct market research to identify trends, customer needs, and competitive insights.
7. Data-Driven Decision Making: Monitor and analyze campaign performance metrics to optimize marketing efforts and ensure ROI.
8. Team Leadership: Build, manage, and mentor a high-performing marketing team.
9. Partnership Collaboration: Work closely with internal stakeholders, including sales and product teams, to align marketing efforts with business goals.
10. Agency Management: Manage relationships with external marketing agencies and vendors.
Qualifications and Experience:
1. Experience in Marketing in a senior marketing leadership role.
2. Proven experience in the financial services or fintech sector, preferably in SME lending or brokerage.
3. Strong knowledge of digital marketing, branding, and campaign management.
4. Demonstrated ability to develop and execute data-driven marketing strategies.
5. Exceptional communication and storytelling skills.
6. Experience leading and developing marketing teams.
7. Ability to work collaboratively across departments and with external partners.
8. Strong analytical skills and familiarity with marketing performance tools and platforms.
9. A creative mindset with a strategic approach to problem-solving.
What We Offer:
1. Competitive salary and performance-based incentives.
2. Opportunity to shape the marketing strategy of an innovative, growing company.
3. Flexible working arrangements (remote).
4. Professional development and career growth opportunities.
If you are a strategic thinker with a passion for driving marketing success and a desire to make a significant impact, we’d love to hear from you.
Job Types: Full-time, Permanent
Pay: £100,000.00 per year

Benefits:

• Casual dress
• Employee mentoring programme
• Financial planning services
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: In person
Reference ID: Head of marketin

Please refer the Job description for details