HEAD OF MARKETING – B2B GROWTH | DATA & PERFORMANCE-DRIVEN

We are a leading business coaching group working with ambitious SMEs to help scale profitably, build high-performing teams, and improve asset value. Following consistent growth across our businesses, we are seeking a commercially focused Head of Marketing to lead and elevate our marketing strategy, execution, and ROI across the Group.
This is a senior leadership role suited to someone who combines strategic oversight with technical depth, particularly in PPC, SEO, and data-led marketing. The successful candidate will take full ownership of our demand generation engine – working across multiple businesses and markets – and be responsible for driving qualified lead flow at scale.

HOW TO APPLY

If you are a strategic and performance-focused marketer looking for a role where you can lead with autonomy, deliver measurable results, and work with a high-calibre team – we’d like to hear from you. Please submit your CV and a brief cover note outlining relevant experience.
Job Type: Full-time

Application Question(s):

• Have you ever led an end-to-end B2B marketing strategy that directly supported business growth targets?
• Have you managed a six-figure digital marketing budget and worked towards specific CPL or CPA targets?

Education:

• Bachelor’s (Preferred)

Experience:

• B2B marketing: 10 years (Required)

KEY RESPONSIBILITIES

• Lead and implement end-to-end B2B marketing strategy across the Group, with a focus on measurable ROI
• Own and optimise PPC and SEO performance, aligning strategy and execution to business growth targets
• Manage, mentor and coordinate a skilled internal marketing team comprising: Content Specialist, Landing Page & Automation Expert, PPC Specialist and an AI Automation Specialist
• Manage external agencies and partners to ensure alignment with campaign KPIs and delivery standards
• Develop and monitor performance dashboards, reporting regularly to senior leadership on KPIs, CPL, conversion rates and lead quality
• Oversee the production of high-quality assets, content, landing pages, and automated workflows to support each stage of the marketing funnel
• Ensure full alignment between brand positioning, marketing messaging and lead generation efforts
• Use a data-driven, test-and-learn approach to improve channel performance and funnel efficiency
• Collaborate closely with business unit leaders to align marketing with commercial objectives and new growth initiatives.

THE ROLE AT A GLANCE

Job Type: Full-time, Permanent
Location: Dubai-based (open to people looking to relocate)
Salary: Competitive + Performance Bonus
Reports To: Director of the Group