Head of Marketing & Brand Experience at Southern Cross Healthcare

Auckland, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

05 Apr, 26

Salary

0.0

Posted On

05 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Brand Experience, Customer Segmentation, Data Analysis, Campaign Development, Strategic Thinking, Leadership, Relationship Management, Stakeholder Engagement, Organizational Change, Digital Marketing, Customer Engagement, Sales Strategies, Team Development, Performance Tools, B2B Marketing

Industry

Insurance

Description

About us Southern Cross Health Insurance is shaping a healthier Aotearoa New Zealand. Our purpose is simple: empowering our members to live well for longer. We're here to give peace of mind through timely access to quality care, inspire healthier living, and lead positive change across the health system. As a New Zealand-owned, member-based organisation, we're building a future where wellbeing is at the heart of everything we do -- delivering exceptional value for our members and creating an environment where our people thrive. Now is an exciting time to join us. You'll be part of a high-performing, values-driven team where people are at the heart of everything we do -- and in return for your talent, you'll have the opportunity to grow, make an impact, and be proud of the difference your work makes. About the role We’re looking for an experienced and strategic leader to step into our Head of Marketing & Brand Experience role and help evolve how Southern Cross delivers marketing and member engagement. This is a pivotal position that guides and supports other leaders while shaping the next phase of Southern Cross’s growth. You will contribute directly to net membership growth by delivering integrated brand and lead business and consumer marketing plans that build preference, strengthen sales pipelines, and support effective engagement and retention. Key responsibilities: Lead the shift from a traditional insurer to a modern health and wellbeing brand. Modernise marketing through contemporary digital, data, and performance tools. Build and develop a high-performing, empowered, and agile marketing team. Strengthen B2B and direct acquisition strategies in partnership with Sales & Distribution. Deliver industry-leading customer engagement and value for almost one million members. Enhance the digital storefront and website to improve brand experience and acquisition. Use data, insights, and digital platforms to improve communications and reduce customer effort. Drive brand relevance and demand to support sales pipelines and net member growth. Create rich brand and membership experiences that reinforce trust and belonging. Deliver targeted campaigns that optimise conversion and support seamless onboarding. Partner across the business to maximise customer value, sales effectiveness, and overall outcomes. About you: 10+ years’ experience in Marketing and Brand, ideally within the insurance industry. Effective application of customer segmentation, behaviour, data analysis, and campaign development. Demonstrated strategic thinking capability and leadership across multiple teams. Highly value being part of an aligned team and senior leadership peer group. Proven impact with marketing and communications technologies that enhance customer experience. Excellent relationship management and stakeholder engagement skills. Proven experience leading and delivering complex, customer-centric organisational change. Our values who we are and what’s important to us. Ngākau nui. Āhurutanga. Tikanga. Join a team that's always there, always real, always true. If you thrive in a purpose-driven, diverse and supportive culture, we think you’ll love working with us. What we offer you: five days of wellbeing leave per year (pro-rated for part-timers) health insurance for you and your immediate whānau life insurance cover and discounts on pet and travel insurance extra parental leave benefits and financial wellbeing support ability to participate in our workplace wellbeing programme. But that’s not all. If you need more time to support your whānau, we offer work-life balance, a hybrid environment and each year you have a volunteer day to spend with your team contributing to a cause or community of your choice. We are proud to be Rainbow Tick accredited, and we facilitate an active employee-led Diversity, Equity and Inclusion Forum which supports many diverse groups including our Māori network, Pasifika Collective, Neurodiversity and Whānau Support networks. If you share our commitment and passion, we'd love to hear from you. We are proud to be Rainbow Tick accredited, and we facilitate an active employee-led Diversity, Equity and Inclusion Forum which supports many diverse groups including our Māori network, Pasifika Collective, Neurodiversity and Whānau Support networks. If you share our commitment and passion, we’d love to hear from you. About us Southern Cross Health Insurance is shaping a healthier Aotearoa New Zealand. Our purpose is simple: empowering our members to live well for longer. We’re here to give peace of mind through timely access to quality care, inspire healthier living, and lead positive change across the health system. As a New Zealand-owned, member-based organisation, we’re building a future where wellbeing is at the heart of everything we do — delivering exceptional value for our members and creating an environment where our people thrive. Now is an exciting time to join us. You’ll be part of a high-performing, values-driven team where people are at the heart of everything we do — and in return for your talent, you’ll have the opportunity to grow, make an impact, and be proud of the difference your work makes.

Responsibilities

The Head of Marketing & Brand Experience will lead the transition from a traditional insurer to a modern health and wellbeing brand, focusing on integrated marketing strategies. This role involves building a high-performing marketing team and enhancing customer engagement to drive membership growth.