Head of Marketing & Brand at Jobgether

Modena, Emilia-Romagna, Italy -

Full Time

Start Date

Immediate

Expiry Date

08 Mar, 26

Salary

0.0

Posted On

08 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Strategy, Account-Based Marketing, Demand Generation, Lead Scoring, CRM Management, Campaign Analytics, SEO Strategy, Digital Marketing, Content Creation, Storytelling, Communication Skills, Leadership Skills, Data-Driven Decision Making, B2B Marketing, Social Media Marketing

Industry

Internet Marketplace Platforms

Description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing & Brand in Latin America. In this role, you will lead the marketing and brand strategy across the Americas, shaping market positioning and driving demand for a fast-growing tech consultancy. You will be responsible for elevating brand authority while generating high-quality leads and aligning campaigns with commercial objectives. The position involves managing multi-channel marketing initiatives, from digital and social media to events and partnerships, while fostering a cohesive and consistent brand presence. You will collaborate closely with sales, delivery, and customer success teams to ensure campaigns translate into measurable business impact. This is a strategic and hands-on role where creativity, data-driven decision-making, and leadership skills are essential. You will have the opportunity to influence growth, reputation, and market perception across a diverse, international client base. \n Accountabilities: Develop and execute regional marketing and brand strategies that drive awareness, demand, and market positioning. Lead Account-Based Marketing (ABM) campaigns and multi-channel demand generation efforts, focusing on high-quality leads. Ensure consistent brand voice, messaging, and visual identity across all platforms, including websites, social media, and external review sites. Collaborate with internal teams to create authoritative content such as whitepapers, case studies, blogs, and thought leadership materials. Support sales enablement by providing pitch decks, one-pagers, and other tools to align marketing efforts with commercial goals. Oversee marketing operations, including CRM management, lead scoring, workflow design, and campaign analytics. Manage budgets, report on key KPIs (CAC, ROI, MQL-to-SQL conversion, sales velocity), and continuously optimize marketing initiatives. Requirements: Degree in Marketing, Communications, Business, Digital Marketing, or related field. 6+ years of experience in strategic B2B marketing, preferably in tech or consulting environments. Advanced skills in HubSpot CRM, including workflows, lead scoring, and performance attribution. Strong understanding of B2B funnel metrics, paid media campaigns (LinkedIn Ads, Google Ads), SEO strategy, and digital reputation platforms. Data-driven mindset with strong analytical and decision-making abilities. Excellent storytelling and communication skills, particularly for C-level and technical audiences. Proven leadership skills, with experience managing cross-functional collaboration and high-performing teams. Advanced English proficiency; additional languages are a plus. Benefits: Full-time, 100% remote position with flexible LATAM time zone alignment. Competitive monthly compensation (USD) based on experience. Work with a diverse team of consultants and creatives across the Americas. Opportunity to lead a regional marketing strategy, build brand authority, and directly influence business growth. Access to professional development opportunities and exposure to high-level strategic initiatives. \n Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1

Responsibilities

The Head of Marketing & Brand will lead the marketing and brand strategy across the Americas, focusing on market positioning and demand generation. This role involves managing multi-channel marketing initiatives and collaborating with internal teams to ensure campaigns have measurable business impact.