OVERVIEW

We are seeking a dynamic and experienced Head of Marketing to lead our marketing efforts and drive brand growth. This role requires a strategic thinker with a proven track record in marketing management, project management, and digital marketing. The ideal candidate will have a strong understanding of SEO, Google Ads, and social media management, along with excellent communication skills to effectively convey our brand message.

REQUIREMENTS

• Proven experience in a senior marketing role with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools including Google Ads, SEO techniques, email marketing platforms, and social media management tools.
• Strong analytical skills with the ability to interpret data and make informed decisions based on insights.
• Excellent communication skills, both written and verbal, with the ability to engage stakeholders at all levels.
• Experience in project management methodologies to effectively manage multiple projects simultaneously
  If interested please send CV and Covering letter to People@brewyork.co.uk
  Job Type: Full-time
  Pay: £40,000.00-£42,500.00 per year

Benefits:

• Company pension
• Employee discount

Schedule:

• Monday to Friday

Experience:

• Social media marketing: 1 year (preferred)

Work Location: In perso

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market share that is understood by all
• Oversee all marketing campaigns, ensuring alignment with business objectives and target audience needs.
• Manage social media platforms, creating engaging and timely content that resonates with our audience while analysing performance metrics to optimise engagement.
• Manage internal communications including monthly newsletter.
• Manage press releases and public relations, promoting Brew York (not just when we are selling something)
• Manage third party relationships including United by Design
• Responsible for the company brand guidelines, ensuring it is in the right direction representing Brew York, it is followed consistently and documentation it kept up to date
• Manage our Beer Release Calendar, ensuring all stakeholders are invested in the schedule , collaborate with cross functional teams to ensure cohesive delivery
• Conduct market research and analysis to identify trends, opportunities, and competitive landscape insights.
• Responsible for overall event management direction, steering the team and ensuring they are organised and represent Brew York well, the right events are attended and the impact of attending measured.
• Oversee Marketing Managers relationship with retail manager, ensuring good range of merchandise available and advertised
• Develop our subscriber offering further to grow our community and keep them feeling engaged and loyal to Brew York